Défi Wind, the World’s Largest Windsurfing Event, Builds an Online Community of Superfans with Sociabble4Fans
Défi Wind, the world’s largest windsurfing event, is teaming up with Sociabble, the leading provider of advocacy solutions, to drive fan engagement and ambassadorship with the Sociabble4Fans platform. Taking place from May 25 to 28, Défi Wind will bring over 1000 windsurfers to Gruissan, France. But in addition to the physical event, fans will be invited to join an exclusive community on Sociabble4Fans: a platform that allows them to access and share the latest event communication, including photos and videos, submit their own content, and engage in polls and quizzes to earn points, badges and prizes.
On Sociabble4Fans, members of the Défi Wind fan community will be able to submit their own photos, videos and insights throughout the event – most notably via the mobile application. Once validated, user-generated content (UGC) will be available to share by all other users, and will allow event organizers to tap into a wealth of posts that can be shared on official channels as the event plays out, and that can be promoted afterwards as highlight material.
Sociabble4Fans users win points for their activity on the platform, while campaigns, challenges and calls-to-action (CTAs) can be used to highlight specific content. Badges, which are attributed to specific actions and can consist of multiple levels, will be used to drive user engagement among the Défi Wind community, and reward top fans for their activity on the platform.
Défi Wind organizers will create and customize multiple-choice quizzes, in order to test and develop fans’ knowledge of windsurfing and the event itself, and link quizzes to badges and prizes. Meanwhile, polls will be used to obtain users’ feedback before, during and after the event, driving affinity with Défi Wind by allowing fans to play a central role in idea generation.
In addition to UGC, Sociabble4Fans will be used to centralize content published by Défi Wind organizers, sponsors, partners and affiliated retailers, giving the fan community easy access to the latest event-related content. With posts being available for users to share on their own social networks, Sociabble4Fans will drive online visibility and engagement, through fans’ sharing and advocacy activity.
Members of the Défi Wind community on Sociabble4Fans will have a profile page containing their bio, latest activity, badge collection, points total, leaderboard position, and direct links to their social media accounts. Platform administrators will have access to a designated back office on which they will configure platform features, moderate user-generated content, and view in-depth analytics regarding user activity, trending posts, and the engagement generated by content externally on social media.
Alongside the Sociabble4Fans community, a Social Wall powered by Sociabble will be displayed on large screens throughout the Défi Wind event, using the event hashtag #defiwind to aggregate and display real-time content and conversations taking place on social media.
By engaging Défi Wind superfans in an exclusive, dynamic and collaborative environment, Sociabble4Fans will strengthen the event’s core fan base, increase brand loyalty, and build on the community spirit for which the event is globally renowned. As well as providing new ways for fans to engage directly with the event, through content creation and idea generation, the platform will serve as a springboard from which event organizers can drive visibility and notoriety on social media.
Interested in launching Sociabble4Fans for a community of brand fans? Get in touch!