Sociabble Leverages the RadiumOne Data-Driven Marketing Platform to Drive Lead Generation through Employee Advocacy
The Sociabble employee advocacy platform enables companies to increase the effectiveness of their marketing activity, by aggregating content and inviting users to share it on their own social network accounts.
In order to expand its product offer, Sociabble now integrates with the RadiumOne solution, which enables companies to target end users who engage with content that is shared via the platform elsewhere on the web.
RadiumOne’s PO.ST suite can be used by companies on all social networks to track the content generating the most engagement, and the audiences who interact with that content.
The data collected (number of shares, number of click-backs, details per page, per piece of content, per social network, per location, shared carried out through copy / paste) provides companies with insights into the most engaged audiences, in order to retarget them through RTB (real-time bidding).
The integration of RadiumOne is particularly valuable for marketing and sales teams who, by directly linking retargeting campaigns to Sociabble, can increase the number of touchpoints with target audiences, and nurture them in order to transform them into leads.
Thanks to the integration of RadiumOne, companies can capitalize on the power of employee advocacy by re-engaging with the audiences that are reached by employees’ sharing activity.