Webinar with Toshiba: Social Selling, from Strategy to Implementation
When? Thursday March 16th, 11am CET (10am GMT)
Where? Online: sign up here
Please note that this webinar will take place in French.
Over the course of just one year, Toshiba TFIS has successfully deployed a social selling program for the company’s B2B business lines. The result of a strategic, pragmatic approach to social business – one that is designed to boost inbound marketing activity – the initiative showcases sales teams’ expertise and facilitates prospection.
How can companies take a pragmatic approach to social selling? How can they involve management, marketing and sales teams? What sort of training should social sellers receive? Which types of content should be made available to them? Should social sellers be involved in the creation of content? What role can gamification play in the initiative? Which KPIs should be followed? These are some of the questions we will answer in detail during this webinar.