Sociabble 4 Fans AN ENGAGEMENT AND ADVOCACY PLATFORM FOR SUPERFAN COMMUNITIES
Sociabble4Fans enables companies to build an online community where their biggest fans can view and share the latest brand communication, create their own content (UGC), and engage in gamification and e-learning initiatives.
The platform organizes brand content and UGC onto themed channels from which users can share on social media.
Companies can also drive brand affinity by engaging fans in polls and co-creation initiatives, and use quizzes to test and develop fans’ brand understanding.
MICROSOFT HOUSE OF FANS
Microsoft France was the first company to launch Sociabble4Fans.
10 000 fan registrations during the first week
1 500 pieces of UGC during the first week
1 000 000 potential audience touchpoints per week
BUILD A DYNAMIC, HIGHLY ENGAGED COMMUNITY
Much like the social networks with which users are already familiar, Sociabble4Fans offers a profile page, notifications panel, and real-time activity feed.
By creating an environment of exchange, exclusivity and trust, companies achieve a higher level of fan engagement on the platform than they do on social media.
UGC: TAP INTO NEW SOURCES OF AUTHENTIC CONTENT
Sociabble4Fans allows companies to unlock new sources of content, by inviting fans to submit product feedback and reviews, photos and videos which, once validated, can be shared by all other users.
Source personal customer stories, broaden your content library, and obtain valuable insights from your fans.
As it is personal and therefore more authentic, UGC generates greater engagement than branded content.
E-LEARNING: TEST AND DEVELOP FANS’ BRAND KNOWLEDGE
Quizzes are a central element of the Sociabble4Fans platform, enabling companies to assess fans’ understanding of the brand for which they advocate.
Test fans’ knowledge and educate them with relevant new information, engaging the community in a fun, visual way.
SHAPE THE FUTURE OF THE BRAND THROUGH CO-CREATION
Sociabble4Fans enables companies to launch co-creation initiatives, by inviting fans to take part in polls and submit ideas for future products.
Build a collaborative fan community, obtain first-hand customer feedback, and allow your fans to play an active role in the evolution of the brand.
DRIVE VISIBILITY ON SOCIAL MEDIA THROUGH BRAND ADVOCACY
By giving fans exclusive access to the latest, ready-to-share brand content, companies create additional visibility for the content they produce on a daily basis.
Boost the reach of content, engage receptive audiences, and drive trust through peer-to-peer communication – audiences are more likely to engage with this content when it is shared by someone they know.
Increase the number of touchpoints with end audiences through RadiumOne retargeting integration.
Campaigns, Challenges & CTAs
Highlight specific content by pinning it to the top of the user interface and awarding bonus points for engaging. Use calls-to-action (CTAs) to encourage best practices and drive desired user behavior.
Badges are attributed to specific behavior and can consist of multiple stages, with users moving from one level to another as they carry out the required actions. Default and custom badges are available.
Newsletters & Notifications
Push mobile notifications, custom and automatic newsletters keep users up to date. User segmentation means newsletters can be tailored to specific user groups.
MEASUREMENT OF ROI
1- User Engagement
Sociabble4Fans administrators have access to a designated back office on which they can view a full breakdown of user activity, including top likers and content creators, trending posts, and shares carried out.
2- End-User Audience Engagement
The Sociabble4Fans platform provides in-depth, network-specific reach and engagement metrics. Identify the content and users generating the most engagement on social media.
3- Conversions & Cost Analysis
Identify the website traffic, leads and online purchases generated by fans’ sharing activity, and carry out paid media marketing and content production cost comparisons.