““We estimate that if 10 000 Microsoft employees use Sociabble, it will generate between 350 and 500 million potential impressions per year, with an estimated equivalent advertising value of between 5 and 10 million dollars.”
“It was a no-brainer that the social advocacy platform we would use would be integrated in Chatter. This is where Sociabble came up as the perfect solution.”
“In two clicks employees can share content on Twitter, LinkedIn or whatever the social media channel. And they don’t have to cope with the question of confidentiality, this is ready-to-share content.”
“Our employees develop an image of expertise online, while the company benefits from the additional visibility generated by their sharing activity.”
“Not only do people favor personal recommendations over company recommendations, but engaging a community of ambassadors drives credibility, and advocacy is a great way of spreading key messages on social media.”
The Sociabble employee advocacy platform allows you to boost your existing marketing activity by empowering employees as brand advocates on social media.
Aggregate content from company social network accounts, RSS feeds, enterprise social networks and integrated curation tools, and organize it onto themed channels from which employees can share on their own social network accounts.
The platform can also be used to centralize internal communication and market watch content, for which sharing is deactivated.
AGGREGATE & AMPLIFY BRAND CONTENT
Sociabble organizes content onto themed channels from which users can schedule or post on their own social media accounts at the click of a button. Users can easily browse channels, while their home page displays the latest posts from those to which they subscribe.
CURATE 3rd PARTY & USER-GENERATED CONTENT
Expand your content library by curating from third-party sources and listening tools, and inviting users to submit posts for approval. User-generated content (UGC) can be imported using an existing URL, or created from scratch on the Sociabble platform. All content can be published automatically and / or moderated by administrators.
GAMIFY & PERSONALIZE THE USER EXPERIENCE
Sociabble campaigns and challenges are designed to coincide with punctual marketing activity and events, drawing attention to specific content. The more employees share, the higher they climb up the leaderboard. They also have access to a personal dashboard complete with their activity log, social media engagement metrics, Social Selling Index (SSI) and Klout Score.
CUSTOMIZE NEWSLETTERS, NOTIFICATIONS & CTAs
Sociabble engagement features include push mobile notifications, automatic and custom newsletters, pinned HTML tiles and calls-to-action. User segmentation makes the platform easily scalable, and means the user experience remains personal and targeted regardless of the size and scope of your company.
MEASURE, RETARGET & DRIVE LEAD GENERATION
In addition to rich analytics on the platform, the Sociabble link shortener allows you to track the traffic generated by employees’ sharing activity, and the resulting website conversions. And thanks to the optional integration of retargeting tools such as RadiumOne, you can increase the number of touchpoints with end-user audiences.
streamline the user experience
Available as a native app for Android, iOS and Windows Phone, Sociabble is designed for users on the move. As easy to administrate as it is to use, the platform can also be integrated with enterprise tools such as Salesforce and Office 365, and implemented using single sign-on (SSO) and active directory.
leading social media strategyBy implementing a company-wide employee advocacy program that amplifies the reach of content, Microsoft has positioned itself at the forefront of next generation social media strategy. With the support of Sociabble, Microsoft has re-defined the way brand advocacy is devised, executed and measured. READ THE CASE STUDY
EMPLOYEE ADVOCACY: THE NEW FRONTIER IN SOCIAL MEDIA COMMUNICATION
Employee advocacy is an incredibly powerful way of showcasing brand content and engaging with target audiences.
In this white paper, we discuss it in terms of concrete KPIs and ROI, both qualitative and quantitative, and present examples of successful employee advocacy programs that have been launched at scale, by companies such as Microsoft and Sage.DOWNLOAD THE WHITE PAPER