“We trained teams and launched Sociabble prior to rolling out LinkedIn Sales Navigator licenses, and this has really driven the overall success of our social selling program.”
“Sociabble has enabled people to gain access to content that’s maybe not in their direct remit, but that they can share with their clients in order to drive cross-selling.”
“We estimate that if 10 000 Microsoft employees use Sociabble, it will generate between 350 and 500 million potential impressions per year, with an estimated equivalent advertising value of between 5 and 10 million dollars. ”
“Two-thirds of the whole buying process within financial services is not with a vendor, not with a physical person that you speak with, it’s communicating through social channels.”
“In two clicks employees can share content on Twitter, LinkedIn or whatever the social media channel. And they don’t have to cope with the question of confidentiality, this is ready-to-share content.”
“We didn’t just want our sales teams to be active on social media, we wanted them to be recognized as experts in their field.”
“For those individuals who need to stay up to date with the latest industry trends and developments, the market watch channels on Sociabble have made their lives a lot easier.”
“The Sociabble platform’s flexibility is its main advantage. We have been able to structure content in light of how the business is organized, as well as the needs of our social sellers.”
Sociabble facilitates sales teams’ access to pertinent content, empowering them to build an image of expertise, engage prospects and generate business opportunities on social media.
The platform aggregates brand, third-party and user-generated content (UGC) onto themed channels from which teams can share directly on social media. Sharing functionalities can be deactivated for market watch channels.
Complete with gamification features and performance dashboards, Sociabble makes it easy for sales teams to track and optimize the ROI of their social selling activity.</br></br>
AGGREGATE CONTENT FOR
Sociabble’s themed channel structure makes for a simple, intuitive user experience, with brand, third-party and user-generated content (UGC) being organized according to sales needs and objectives. Posts can be scheduled and shared on social media, or exist on a purely internal basis – allowing for the creation of insight-only market watch channels.
User-generated content (UGC) is a crucial element of any social selling program, which is why Sociabble enables social sellers to develop thought leadership by importing links from the web and writing posts from scratch. This is a great way for teams to share insights and expertise, and companies can choose whether or not they wish to moderate UGC.
Sociabble’s gamification features are designed to drive healthy competition between social sellers. Launch campaigns and challenges, and reward top users according to points accrued, engagement generated and leads obtained. Award badges for specific achievements, and use notifications and newsletters to keep everyone up to date.
TRACK LEAD GENERATION &
Sociabble’s lead tracking features enable companies to identify the leads generated by sharing activity carried out on the platform, as well as the user and content at the origin of each lead. Optional RadiumOne retargeting integration increases the number of touchpoints with prospects, which can then be nurtured and transformed into leads.
MEASURE INDIVIDUAL &
No social selling program is complete without KPIs, and Sociabble users have access to a personal dashboard complete with their activity log, social media engagement metrics, Social Selling Index (SSI) and Klout Score. Administrators can track individual and team performance via dashboards with user-specific metrics and global statistics.
INTEGRATE SOCIAL SELLING
INTO DAILY WORKFLOWS
Available for Android, iOS and Windows Phone, Sociabble’s scalability stems from local adaptations and software integrations. In addition to single sign-on (SSO) and active directory capabilities, integrations with Office 365 and Salesforce eliminate software adoption challenges, while preserving enterprise security.
BNP PARIBAS BDDF ENTREPRISES LEADS THE WAY IN SOCIAL SELLING WITHIN FINANCIAL SERVICES
Part of the group’s global banking network, BNP Paribas BDDF Entreprises recognizes that today’s sales teams need to be as comfortable using social media to connect with clients and prospects as they are conducting face-to-face meetings and conference calls.
It was with this in mind that the company launched a social selling program focused on sales enablement and thought leadership, with dedicated training and the launch of the Sociabble platform paving the way for other tools such as LinkedIn Sales Navigator.READ THE CASE STUDY
WHITE PAPER: SOCIAL SELLING AT SCALE
Social media has transformed the way commercial teams prospect, nurture leads and close deals. But the challenge for many companies is that they don’t fully realize what is required to implement a successful social selling program at scale. In this white paper, discover how.DOWNLOAD THE WHITE PAPER