“The most immediate, measurable impact of Sociabble was website traffic, which increased by 30% globally, and the portion of traffic coming from social media, which rose by 90%.”
“We estimate that if 10 000 Microsoft employees use Sociabble, it will generate between 350 and 500 million potential impressions per year, with an estimated equivalent advertising value of between 5 and 10 million dollars.”
“It was a no brainer that the social advocacy platform we would use would be integrated in Chatter. This is where Sociabble came up as the perfect solution.”
“I set aside 10 minutes every morning, so that while I’m having breakfast I can read and share the latest content on my mobile.”
“In two clicks employees can share content on Twitter LinkedIn or whatever the social media channel. And they don’t have to cope with the question of confidentiality, this is ready-to-share content.”
“We didn’t just want our sales teams to be active on social media, we wanted them to be recognized as experts in their field.”
“For those individuals who need to stay up to date with the latest industry trends and developments, the market watch channels on Sociabble have made their lives a lot easier.”
“The Sociabble platform’s flexibility is its main advantage. We have been able to structure content in light of how the business is organized, as well as the needs of our social sellers.”
The Sociabble employee advocacy platform facilitates sales teams’ access to pertinent content, empowering them to build an image of expertise and engage prospects on social media, and track the leads generated through social selling activity.
Aggregate content from company social network accounts, RSS feeds, enterprise social networks and integrated curation tools, and organize it onto themed channels that relate directly to social selling topics.
The platform can also be used to aggregate market watch content for which sharing is deactivated.
AGGREGATE CONTENT &
Sociabble’s themed channel structure makes for a simple, intuitive user experience. With easy access to the most recent, relevant content, your social sellers can make informed business decisions, demonstrate thought leadership, and reach business objectives by using content to engage with clients and prospects. Posts can be shared or scheduled at the click of a button.
TRACK OVERALL TEAM
A number of metrics are available to platform administrators, allowing them to track social sellers’ individual and collective performance. Insights into user activity, top posts and resulting lead generation rates make it easy to fine-tune content that is prepared specifically for sales prospection, and reward top performers.
Sociabble users have access to a personal dashboard complete with their activity log, social media engagement metrics, Social Selling Index (SSI) and Klout Score. And thanks to the Sociabble link shortener, they can identify leads that are generated as a result of their sharing activity.
STIMULATE INTERNAL COMPETITION
Sociabble’s gamification features are designed to drive healthy competition between social sellers. Launch campaigns and challenges, and reward top users according to points accrued, engagement generated and leads obtained. Send push notifications and newsletters to targeted user groups, informing social sellers about the content that is most relevant to them.
CREATE COMPETITIVE & MARKET WATCH CHANNELS
Sharing can be deactivated for any content feed connected to the Sociabble platform, allowing administrators to create competitive intelligence and market watch channels. This is a great way to keep social sellers up to date on the insights and activity of other key industry players, and to access content that informs their own work.
INTEGRATE SOCIAL SELLING
INTO DAILY WORKFLOWS
Available as a native app for Android, iOS and Windows Phone, Sociabble is designed for users on the move. As easy to administrate as it is to use, the platform can also be integrated with enterprise tools such as Salesforce and Office 365, and implemented using single sign-on (SSO) and active directory.
WHITE PAPER: SOCIAL SELLING
Social media has transformed the way commercial teams prospect, nurture leads and close deals. But the challenge for many companies is that they don’t fully realize what is required to implement a successful social selling program at scale. In this white paper, discover how.DOWNLOAD THE WHITE PAPER
leading social media strategyBy implementing a company-wide employee advocacy program that amplifies the reach of content, Microsoft has positioned itself at the forefront of next generation social media strategy. With the support of Sociabble, Microsoft has re-defined the way brand advocacy is devised, executed and measured. READ THE CASE STUDY
VIDEO: WHY EMPLOYEE ADVOCACY IS KEY TO SOCIAL SELLING SUCCESS
Xavier Monty, Head of Social Media at Sage, discusses why an employee advocacy program is a key element of any social selling program.