The Biggest Social Network Announcements of 2015


The Biggest Social Network Announcements of 2015

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2015 has seen many developments as far as social network announcements are concerned, some of which were unexpected. Here’s a roundup of the biggest changes.

LinkedIn Rolls Out the Social Selling Index for All Users

In August, LinkedIn made the Social Selling Index (previously reserved for paying members) available to all users. The Social Selling Index, which is a score out of 100, shows LinkedIn users how they rate against industry peers, as well as their own network of connections. Users are able to track how their SSI develops over time; as well as how they perform in four key areas: establishing a personal brand, finding the right people, engaging with insights and building relationships.

This was no small announcement; given that sales professionals who take advantage of data, insights and knowledge online are six times more likely to beat their quota than salespeople with basic or no social media skills.

Twitter Moments Make an Entrance

In October, Twitter announced the arrival of Moments and reactions were varied to say the least. Introduced initially in the US, Moments are designed to provide Twitter users with easily digestible stories that reflect timely news, sport and events. They can be accessed by clicking on the lightning bolt symbol in the bottom bar of the Twitter app; or the top bar of the platform’s web version.

Wired referred to Moments as one of the biggest new features Twitter has introduced since it launched in 2006. As the platform rolls the feature out to users across the world; the extent to which this assertion is true will gradually become clear.



An Extension of the Facebook Like Button?

October was a busy month in social media land. Not long after the announcement about Twitter Moments, Facebook revealed that it was testing six emoji “Reactions” (“love”, “yay”, “haha”, “wow”, “angry” and “sad”) as an extension of the Like button. So not the “Dislike” button many users have been asking for; but Mark Zuckerberg said that while Facebook has resisted introducing features that make it easy to criticize others, the platform is making an effort to facilitate the expression of sympathy and negative feelings.

They are currently testing reactions in selected countries. Nevertheless, Facebook aims to roll the feature out to all users. So this time next year we could all be loving, wow-ing and yay-ing…

Twitter Raises its Follow Limit from 2,000 to 5,000

Seriously, October was when it was all happening. At the end of the month, Twitter was back with another announcement: the fact that it had risen the follow limit on the platform. Previously, users could follow up to 2,000 people before being restricted according to their own following. But now, they can follow up to 5,000 before restrictions are applied.

Once one reaches the follow limit, Twitter restricts how many additional people users can follow based on their own following. Generally, in order to surpass the follow limit, users’ followers must amount to at least 10% of the number of people they follow. So from now on, all users can follow up to 5,000 people; but only those with at least 500 followers can go any further.

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