Microsoft France House of Fans Webinar
When? Thursday June 22nd, 11am CET (10am GMT)
Where? Online: sign up here
Please note that this webinar will take place in French.
How can brands and organizations with tens of thousands of passionate followers effectively engage a community of super fans? How can they educate such a community in a fun way, and transform super fans into brand ambassadors who share feedback, advice and ideas? What’s more, how can they do all this while integrating recognition and rewards? These are some of the questions we will address during this webinar, which will present a case study on Microsoft France’s House of Fans.
Launched in February 2017, House of Fans is an exclusive super fan community of 4000 members. 10 000 applications were received during just two weeks of user recruitment. Within the first three months 400 000 engagement actions have been carried out on House of Fans. Generating an organic reach of three million audience touchpoints, and engagement rates that are four to five times higher than those achieved on social networks.
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