“In a small window of time, we have been able to not only identify, but also coin a term that describes a phenomenon starting to transform the way we live and do business…”
What do Uber and Airbnb have in common? They provide services that are not produced, but that are sourced from providers offering competitive value propositions; they repurpose existing resources in a way that is commonly referred to as “uberization”.
In this article published on LinkedIn, Marylin Montoya, VP Marketing & Partnerships at Sociabble, explores how uberization involves the democratization of ideas, abilities and contributions that were previously limited to certain functions and profiles. The article demonstrates how employee advocacy “embodies this concept”, as individuals who weren’t previously empowered to play a role in brand awareness, lead generation and recruitment are actively encouraged to do so on social media.
As the article highlights, employee advocacy “democratizes traditional job roles in the sense that it offers others the opportunity to make contributions they would not have been previously enabled to do.” Perhaps the question we should ask is therefore: what do Uber and employee advocacy have in common? With the answer being: rather a lot.