“Stop looking for the next shiny big thing and realize employees who are transparent, authentic, personal and love working for you should be social advocates beyond the four walls of your offices ASAP.”
How is technology changing human behavior in terms of engagement with content and connection with companies?
When do persuasion and influence trump age and seniority?
Why are paid external influencers running into the same obstacles as brand ads?
These are just some of the questions Geoffrey Colon, Communications Designer at Microsoft, answers in his article; titled Don’t Ignore Employee Advocacy in Your Influencer Marketing Strategy. He explores how “your biggest influencers work right there in your company ranks and have the ability to be your biggest advocates; more than an endorsed stranger who happens to have influence but doesn’t know your culture”.
Geoffrey also explores the business value of employee advocacy in a recent podcast, listen to it here:
Want to find out how Microsoft has transformed employees into brand advocates on a global scale? Read the case study.