The Sociabble platform boasts many features that allow administrators to track and evaluate advocates’ sharing activity, as well as the diffusion of company content. One of the most valuable is the Hot Posts functionality, which allows administrators to identify the posts that have generated the greatest engagement across all social networks, and the resulting reach of those posts.
The Hot Posts feature enables administrators to view top posts on a daily, weekly, monthly or annual basis. Once they have selected a time frame, administrators are presented with a table that displays the top, or “hot” posts for that period. Administrators can choose to display Hot Posts in order of actions generated or reach obtained. After all, the posts that generate the greatest reach are not always those that have been shared the most.
The reach generated by a single sharing action is determined by the number of connections the advocate has on the social network on which they choose to share. Take the example shown below: if an advocate were to share ‘Online Advertising: What’s the Price You Pay?’ on Facebook, and they had 300 Facebook connections, the Hot Post would then show up as having generated 17 actions and a total reach of 2736 people.
Hot Posts on Sociabble
Successful brand advocacy is not just about generating high engagement among advocates. It’s also essential to know how advocates’ sharing activity is boosting the reach and visibility of company content across all social networks. This is why Hot Posts are such an important feature of the Sociabble platform; they provide administrators with concrete data that demonstrates the correlation between the engagement of advocates and the larger effect this is having on social media communication.