Sociabble is thrilled to announce its latest internal communication innovation: a new engine for newsletters and notifications, tailor-made to address the challenges of corporate communication in today’s fast-paced, information-rich, online world. Below is a summary of the reasons companies have to adapt their newsletter communication tool approach, and how the new Sociabble engine gets the job done—and then some.
Quality content matters. But so does distribution.
Of course, when it comes to providing content to employees, quality and quantity both matter. After all, employees want to read updates and articles that are relevant, informative, and well-crafted. And giving them a steady diet of content will help with engagement all the more. However, the manner in which employee content is distributed is perhaps even more important. You can’t expect employees to naturally flock to your internal communication platform for the latest company information—especially when so much of that information is untargeted, and not directly relevant for the majority of employees and their respective projects. The highest-quality content in the world won’t make a difference if nobody is reading it. Which is why your newsletter communication tool makes all the difference.
Getting employees’ attention is critical. But not easy.
To actually catch the attention of employees, to share the latest company and industry news, means competing with a vast array of social media apps, collaboration tool notifications, and hundreds of emails. Essentially, standing out in a barrage of information, over the course of a busy workday when employees don’t have very much free time. This may explain why only 13% of employees report participating in their intranet on a daily basis—instead they’re spending as much as 70% of their digital media time on their own personal mobile devices, checking on social apps like Facebook and Twitter. How can a company stand out in this blizzard of competing information? How can the crucial company news get through?
Newsletters are a traditional answer. With traditional problems.
Newsletters have always been a painful subject for communication teams. It’s complicated to get the information, balance it between departments, include third-party market sources, and put it into a crisp, pleasing format. Most newsletters end up awkward and ungainly, documents that are way too long, way too irrelevant, and seldom read. It might be the newsletter employees are the least likely to open, rather than the most. And in most cases, email is the only way to reach employees—there are no instant notifications, no mobile alerts. And all that time and energy that went into the newsletter is wasted.
At Sociabble, we have a solution. And a track-record to prove it.
Over the past five years, we’ve worked with more than 200 companies on hundreds of communication projects, in over 80 countries around the world. We’ve fine-tuned the communication needs of global companies tackling all sorts of communication barriers, via integrated, technology-based and methodology-based solutions. And this summer, that experience culminated in the release of our new newsletter & notifications engine, cutting-edge and top-of-the-line in the industry. We take the subject seriously because we know the kind of difference an effective newsletter and notification component can make. We’ve seen our newsletter communication tool help turn internal communication around.
Introducing Sociabble’s new newsletter and notification engine.
Our new engine has a host of features designed to turn your company communications into sleek, elegant, and effective newsletters. Features include:
In this day and age, one global newsletter simply won’t work. A company needs multiple, highly-targeted newsletters that speak to a specific and relevant segment of the workforce. With Sociabble’s new newsletter & notification engine, you can build recurring or one-shot newsletters targeting specific groups in your company, based around department, position, interests, or even engagement levels (i.e. employees who haven’t interacted within the last 30 days).
With Sociabble, you can create targeted newsletters that reach the relevant segement of employees.
Automated Dynamic Content
In addition to being targeted, newsletters need automated, curated content. For example, a first section with content from the last channel the employee subscribed to, followed by content based around relevant tags that were searched, will grab their attention from the get-go. Essentially, this creates a customized, personalized newsletter. To make this sort of automation easy, Sociabble provides a toolbox for building dynamic newsletters, and allow for different combinations of dynamic and static sections.
Content that’s automatically curated takes the headaches out of filling up all that space.
One of the major issues newsletters face is the simple fact that they’re difficult to lay out in a professional, pleasing way. And forget about branding. Sociabble’s new engine solves that problem with a host of templates and various branding capabilities. So the newsletter will be tailored to the employee, but also the company itself, helping it to stand apart instantly from the other competing sources of information that employees receive on a daily basis.
Make your company’s newsletter stand out with a unique, branded appearance.
For global companies, language differences can pose a problem—especially when it comes to newsletters. And manual translation is practically impossible on a larger scale. With Sociabble, translation is automatic, based on location, with a base of 60 different languages that can be accommodated. There is also the capacity to edit translations to make it more official, with time-zone management so that newsletters arrive at the ideal moment in the day, no matter where employees are located.
Don’t let linguistic differences get in the way. Sociabble can translate over 60 different languages.
Instant Mobile Notifications
All newsletters are mirrored in mobile app notifications, so that the employee journey remains smooth, and they know right away when the latest newsletter is available. Notifications can also be sent regarding important content, like breaking news, polls, quizzes, etc.
Instant notifications let employees know when the news they need is ready.
When it comes to performance, managing newsletters without analytics wouldn’t make sense. That’s the reason why the company admins have access to complete reports that help them adjust the content, the time of delivery, etc., to optimize the newsletters for ideal performance.
Full analytic reports give admins the ability to gauge the effectiveness of their newsletters.
Ready to take your newsletters to a whole new level? Drop us a line.
Are you tired of managing the complexities of newsletters without providing a smooth and personalized employee experience? Ready to move to the next stage, alongside Sociabble clients like Walt Disney, Coca-Cola, L’Oreal, L’Occitane, and Group Renault? We can help, and we’re happy to talk. Just click here and we’ll be in touch with a free demo.