Your employees know your company better than anyone else. In this podcast Marylin Montoya, Director of Marketing and Partnerships at Sociabble, explores how you can use this to your advantage by empowering employees as advocates on social media – advocates who don’t just share brand content and messages, but who use their expertise to develop thought leadership and engage in social business activities such as social selling and social recruitment.
A key focus of this production is the multi-faceted nature of employee advocacy; the fact that it isn’t just a means of content amplification, but that it transforms the way companies communicate with their employees, and gives individuals easy access to content that enables them to develop their own professional profile on social media.
Listen to the podcast here:
About the Hawke Media Podcast
The Hawke Media podcast is dedicated to helping entrepreneurs and executives. Each episode features an interview with an entrepreneur, executive, or thought leader, discussing topics like: media buying, influencer marketing, Facebook ads, SEO, SEM, email marketing, social media, creative, retargeting, content marketing, branding, UX/UI design, content amplification, social acquisition, affiliate marketing, and more.