Ready, Set, Share! The Optimization of Sociabble Challenges

Sociabble Features

Ready, Set, Share! The Optimization of Sociabble Challenges

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By Sociabble

What Can Sociabble Challenges Do?

Sociabble challenges boost sharing activity by injecting a little healthy competition. This allows advocates to compete for prizes through sharing content, either as individuals or within teams. And now, thanks to the optimization of challenges, administrators may coordinate them even more closely with existing marketing initiatives.

 

 

Rather than a system where participants race to achieve a pre-defined target as quickly as possible, first prize is awarded to the person or team with the highest number of points at the end of the challenge. This enables administrators to launch challenges that run alongside existing marketing efforts; motivating advocates to share specific content for as long as those efforts last.

When participating in a challenge on Sociabble, advocates must reach a threshold in order to be in with a chance of winning. For example, if the minimum number of points is set at 250, participants must obtain 250 points in order to qualify. But to win the challenge, they need more points than everyone else at the end of the challenge.

Administrators can define the length of challenges according to the duration of existing marketing initiatives; and, thanks to the way the challenges work, push advocates to keep sharing from start to finish. So, whether the objective of the challenge is to promote an event, a recruitment campaign, or a countdown to a product launch; challenges allow administrators to valorize specific content and motivate advocates to share it over a certain period of time.

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