If there’s one thing all good marketers know, it’s that you can’t organize a successful event without plugging it on social media. Tweets, white papers, speaker bios, and event programs: event organizers everywhere are making it their mission to produce and promote content that attracts and engages participants.
However, even when done in a consistent manner across multiple social networks, content creation alone does not guarantee high visibility. Nor does it ensure that those on the receiving end will pay it any attention. In order to make the most of social networks before, during and after events, companies must think long and hard not only about what content they produce, but about how, when and with whom they share it.
First Things First
A dedicated Facebook page and a short, catchy hashtag are where most event organizers start. But they are just two ingredients within an event marketing strategy that, if it is to constitute a real recipe for success, depends on a number of other factors. Social media pages must be fuelled by content that is produced by organizers, partners and guest speakers alike, in order to truly showcase the talent and expertise on offer.
Marketers must also target the right audience. More often than not, the people who are most receptive to event-related content are the connections of those who are already involved. Attendees have hundreds of connections per social network, while guest speakers have many thousands. Tapping into these networks is the most effective way of reaching an audience that will be both interested in and likely to engage with the event.
Use Social Media and Make Events Last Longer
Without doubt one of the greatest advantages of social media is the fact that it makes for far greater communication between all event participants. No longer must organizers wait until the event itself to interact with attendees; on social networks, meaningful conversations and insightful debates can be had at any time.
Indeed, social media activity should be neither an appetizer nor an afterthought, but a valuable accompaniment that runs throughout and even prolongs an event’s lifecycle. In addition to during-event initiatives such as polls and online chats, the diffusion of post-event blogs, testimonials and visual highlights is essential and plays a key role in determining the overall success of events.
Are Your Events Sociabble?
One of the most effective ways of leveraging social media for events is to consolidate content and facilitate cross-channel sharing. This is exactly what Sociabble does.
On Sociabble, promoting an event is like throwing a party. First, you create a venue- your Sociabble platform- on which all event-related social streams are aggregated. Then, you call on event partners and guest speakers to bring along their own content ‘gifts’, creating an ever-expanding information hub. Finally, you send out invitations to employees and attendees, maximizing buzz by allowing them to share content on each and every one of their own social networks from a single, dynamic interface.
A one-stop portal for all event-related communication, Sociabble is the place to be wherever your participants are. Find out more about how Sociabble can transform your events.