If there’s one thing all good marketers know, it’s that you can’t organize a successful event without plugging it on social media. Tweets, white papers, speaker bios, and event programs: event organizers everywhere are making it their mission to produce and promote content that attracts and engages participants.
However, even when done in a consistent manner across multiple social networks, content creation alone does not guarantee high visibility. Nor does it ensure that those on the receiving end will pay it any attention. In order to make the most of social networks before, during and after events, companies must think long and hard not only about what content they produce, but about how, when and with whom they share it.
Use Social Media and Make Events Last Longer
Without doubt one of the greatest advantages of social media is the fact that it makes for far greater communication between all event participants. No longer must organizers wait until the event itself to interact with attendees; on social networks, meaningful conversations and insightful debates can be had at any time.
Indeed, social media activity should be neither an appetizer nor an afterthought, but a valuable accompaniment that runs throughout and even prolongs an event’s lifecycle. In addition to during-event initiatives such as polls and online chats, the diffusion of post-event blogs, testimonials and visual highlights is essential and plays a key role in determining the overall success of events.
Are Your Events Sociabble?
A one-stop portal for all event-related communication, Sociabble is the place to be wherever your participants are. Find out more about how Sociabble can transform your events.