In the social media universe, each year brings new developments and fresh challenges for businesses to overcome. So what does 2015 have in store? Read our horoscope to find out about the changes coming your way, and discover why it’s in your power to make 2015 your most successful year yet on social media.
After a busy 2014, the content cosmos is shifting and your social media accounts are in need of some serious refreshment. Start by devising an animation calendar for the coming months, in which you set out the topics you’re going to address, as well as the social networks on which you are going to communicate. Break major publications down into smaller, snack-sized pieces of content, in order to increase exposure as well as the number of ways in which you are able to promote key messages.
If one’s thing’s written in the stars this year, it’s that the reach of organic posts will continue to decline and the price of paid media advertising will rise accordingly. Acquiring a competitive edge will therefore become increasingly complex and you must find ways of complementing your paid media initiatives. Your ROI this year will be determined not only by how effectively you leverage paid media, but by the value you provide for your audience in the form of rich, shareable content and interactive experiences.
2015 is the year to get closer: closer to your employees, closer to your partners and, above all, closer to your fans. The next twelve months (and beyond) will be dominated by brand-oriented conversations in which individual voices come to the fore. So it’s time to stop pitching and start inviting fans, partners and employees to promote your company through sharing your content as well as their own insights into the products and services you provide.
All the signs indicate that your company can go far this year, but only if you embrace the increasingly hands-on nature of social media. Opening the door to customer storytelling, showcasing employee expertise and valorizing the influence of partners are all crucial to your success. Invest in these areas and rewards will come in the form of competitiveness, profitability and loyalty. Sociabble is a comprehensive brand advocacy platform that helps you engage employees, partners, fans and event participants.