Digital transformation is all about changing the way companies do business and communicate, most notably through the breaking down of silos, the interaction with clients, prospects and partners on social media, and the engagement of employees on digital channels. Another aspect of digital transformation – and one that is all too often overlooked – is social recognition.
Sometimes, social recognition means literally thanking employees for their ongoing commitment, or a specific achievement – think along the lines of “A massive thanks to our production leaders @Jeff and @Claire for this great video of last week’s product launch event”.
There are, however, other ways of acknowledging and rewarding employees’ actions.
Investing in Employer Brand Content
A prime example of social recognition – and this is particularly crucial for HR departments looking to develop the employer brand – is investing in content that provides insight into the people who make your company what it is. Examples include a blog post on “A Day in the Life of the Marketing Team”, behind the scenes photos of the product development team in action, or videos that dive into the day-to-day activity of individual departments. By taking the time and making an effort to communicate about what your employees do, you send the message that their work is valued and appreciated.
Employee Advocacy and Social Recognition
Employee advocacy isn’t always considered a form of social recognition – but actually, that’s exactly what it is. Although you’re not directly naming and thanking individual employees, by inviting them to communicate about the company in their own words, you show them that you value their contribution. You’re effectively saying “We really appreciate the work you do, so we want you to share it on social media”.
Such recognition holds serious rewards for employees who, by adding their own insights when sharing company content, showcase their expertise and build a strong personal brand that will enhance future job seeking efforts. There are also benefits for the company as a whole; employees’ sharing activity acts as a gateway for social media audiences (prospects, clients and potential job candidates) who are looking to learn more about the company through first-hand insights. And as social media audiences value one-to-one interaction over branded communication, the importance of this is impossible to overestimate.