Sociabble users can now schedule posts, in order to optimize the reach and engagement generated by content they share from the platform.
Scheduling posts could not be simpler; after selecting the social network on which they want to share, users simply choose a date and time in order to determine when the post will be published.
Being able to schedule posts offers a number of advantages. Firstly, it allows advocates to manage their sharing activity in a way that maximizes visibility and reach. After all, timing plays a key role on social media.
For example, this Huffington Post article rightly points out that “the best time to post on social media depends on a variety of factors, including the region you’re targeting, the type of information you post, the platform, your target audience and how they interact with the platform.” By scheduling posts, Sociabble users are therefore able to make the most of this.
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Secondly, scheduling posts allows companies and advocates to coordinate sharing activity with other communication initiatives, such as pre-scheduled paid media campaigns or events. For instance, if an event is taking place and the keynote session runs from 4 to 5pm, advocates can schedule related posts to be published at this time.