If there’s one idea that’s gained traction among employee advocacy evangelists this year, it’s the notion that employee advocacy is not a marketing ploy; it’s an initiative that is best deployed across company departments, and best regarded in terms of employee engagement. We have selected the following people as are our top advocacy experts for 2016 because they support this vision; they explore the essential link between employees’ engagement with their work, and their willingness to advocate for their company on social media.
Meghan Biro is an HR and technology analyst, author, speaker and brand strategist. Founder of TalentCulture, she hosts #WorkTrends, a weekly Twitter chat and podcast. In a recent article she explores the link between employee engagement and employee advocacy, stating that “an employee advocacy program can yield tremendous benefits for your brand, including helping to humanize the business, creating emotional connections, building out competitive advantages, demonstrating thought leadership, supporting new product introductions – and so much more.”
Mark Burgess is a TED speaker and author of The Social Employee. He believes that “transforming your workforce into a legion of engaged brand ambassadors begins with a social ecosystem”, and highlights five elements that are required to set this social ecosystem in motion.
Neal Schaffer is a global leader in the world of business and social media. He is creator of the business blog Maximize Social Business, and co-founder of the Social Tools Summit. He, too, emphasizes the relationship between internal employee engagement and external employee advocacy, noting that in the future, “the real champions of the [employee advocacy] program might just become the Human Resources department.”
David Zinger is an engagement speaker, coach, consultant and founder of the Employee Engagement Network. In a recent interview with Sociabble he shares his views on what it means to be an engaged employee, and how the very notion of employee engagement is being redefined by new technology and changing workplace practices. “We are rapidly shifting from a narrow focus on employee engagement,” he says, “to a more powerful focus on work engagement, and social tools and technology can facilitate that process.”
If you found this post useful, check out our top social selling experts for 2016.