This week Twitter announced that it has raised the follow limit on the platform. Previously, users could follow up to 2,000 people before being restricted according to their own following. But now, they can follow up to 5,000 before restrictions are applied.
What’s the Deal with Follow Limits?
Once the follow limit is reached, Twitter restricts how many additional people users can follow based on their own following. Generally, in order to surpass the follow limit, users’ followers must amount to at least 10% of the number of people they follow. So from now on, all users can follow up to 5,000 people, but only those with at least 500 followers can go any further.
Why Does Twitter Impose a Follow Limit?
Twitter’s follow limit is designed to stop spammers from setting up fake profiles and following millions of accounts; the fact that platform members are required to acquire a certain amount of followers in order to exceed the follow limit reduces the possibility of such behavior.
On its support page, Twitter also points out that one of the reasons why it monitors following activity (as opposed to other social networks that don’t) is that “following on Twitter is different because following is not mutual. Twitter allows people to opt in-to (or opt-out of) receiving a person’s updates without requiring a mutual relationship.”