The Renault Group doubles its reach

How they did it

In just a few weeks, the Renault Group was able to build an effective Employee Advocacy program. By relying on a single platform and immediate learning, ambassadors can now easily find attractive and shareable content for social networks.

Want the full case study?


The winning content strategy for social networks

o Quality content on all subjects
o The group, the brands, the design, the competition, the environment, etc.
o A specific curation of external content on electric automotive advances to make the Renault Group a leader in the field


The role of a mobile tool in a successful Employee Advocacy program

o To fully integrate the frontlines and the factories into the program
o To facilitate adoption with a simple application using familiar online habits
o To accelerate engagement and sharing

The importance of a targeted and personalized approach according to the profiles of ambassadors

o Supported by a powerful audience targeting feature
o To offer relevant content, adapted to the target
o To reduce excess communication noise and saturation

"Reinforcing the reputation of Renault Group is key for attracting new talent, but also for the appeal of the brand. A strong brand generates more business!"

Barbara Marzari Wibaux
Managerial coms & employee engagement Manager
Renault Group

Want to learn more about how Sociabble can help you solve problems specific to your business?

Customer :ContentSquare
Customer :Legrand
Customer :Box
Customer :Primark
Customer :Accor
Customer :Mars
Customer :Generali
Customer :Coca Cola
Customer :Freshwork
Customer :Vinci Energies
Customer :Tata Consultancy Services
Customer :La Redoute
Customer :Groupe L’Occitane
Customer :Groupe Renault
Customer :Microsoft
Customer :ExterionMedia
Customer :Adecco Group France
Customer :L’Oréal
Customer :Edenred
Customer :Allianz