How they did it
In just a few weeks, the Renault Group was able to build an effective Employee Advocacy program. By relying on a single platform and immediate learning, ambassadors can now easily find attractive and shareable content for social networks.
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The winning content strategy for social networks
o Quality content on all subjects
o The group, the brands, the design, the competition, the environment, etc.
o A specific curation of external content on electric automotive advances to make the Renault Group a leader in the field
The role of a mobile tool in a successful Employee Advocacy program
o To fully integrate the frontlines and the factories into the program
o To facilitate adoption with a simple application using familiar online habits
o To accelerate engagement and sharing
The importance of a targeted and personalized approach according to the profiles of ambassadors
o Supported by a powerful audience targeting feature
o To offer relevant content, adapted to the target
o To reduce excess communication noise and saturation