Generali Transforms Its Sales Network into Expert Social Advisors

Many industries around the globe, including the insurance sector are looking at ways to create a more personalized approach to prospecting and building brand identity for their agents on the front-line with clients.

And, the agency format for insurance companies, and others like them are redeveloping their sales strategies at a record pace in light of Covid.

There is a changing dynamic, which is based on evolving current business models that go beyond the traditional techniques of awareness and positioning, but instead drive innovation in commercial strategies that generate new business and reinforce the global brand.

The tendency for social selling solutions is continuing to grow, in order to expand prospect communications for new revenue opportunities, while also supporting sales agents to build their own brand presence with relevant content for their target market.