10 Best Employee Advocacy Platforms in 2025

Employee advocacy platforms help organizations turn their employees into trusted brand ambassadors. Instead of relying only on corporate channels, brands empower their workforce to share content, company news, and thought leadership across their personal networks.

Why does this matter? Because people trust people more than brands. Employee-shared content generates more reach, higher engagement, and stronger trust than official corporate posts. Beyond marketing, advocacy boosts employer branding, helps with recruitment, supports social selling, and drives employee engagement.

In this guide, we’ll review the 10 best employee advocacy platforms this year. Each review covers strengths, limitations, key features, and integrations, so you can find the solution that best fits your organization.

What Is an Employee Advocacy Platform?

Employee advocacy platform is a digital tool that helps organizations empower their teams to become trusted brand ambassadors. It allows employees to easily access, personalize, and share company-approved content on their personal social networks, amplifying the brand’s reach through authentic, human voices.

These platforms simplify content curation, sharing, and performance tracking for administrators, while making the experience intuitive and rewarding for employees.

Top 10 Employee Advocacy Platforms

Choosing the right employee advocacy platform shouldn’t feel complicated. The best ones make it easy for employees to share authentic company content, boost brand visibility, and measure real impact, while keeping participation fun and effortless.

To help you find the right fit, here’s a quick overview of the 10 best employee advocacy platforms, followed by a closer look at what each one offers, their standout features, and what to consider before making your choice.

Now, let’s dive into the top platforms helping companies turn their employees into powerful brand advocates.

Sociabble
EveryoneSocial
PostBeyond
Haiilo
Firstup
Ambassify
GaggleAMP
DSMN8
Hootsuite Amplify
Sprinklr

1. Sociabble

Sociabble is the all-in-one employee communication, engagement, and emloyee advocacy platform. Unlike other solutions that focus solely on advocacy or internal communication, Sociabble brings everything together in one place by combining news distribution, engagement tools, recognition, and external sharing.

It empowers employees to access personalized company content, stay informed, and share relevant updates with their networks. This helps amplify brand visibility and trust through authentic employee voices.

Gamification and recognition features keep participation high, while detailed analytics track performance and ROI.

Sociabble also integrates advanced AI capabilities, including automated content recommendations, AI-powered summaries, and smart moderation. These features help administrators save time and ensure employees always find the most relevant content faster.

Best for: Enterprises that want to unify employee communication, engagement, and advocacy on a single global platform.
Rating (G2): 4.7/5

Key Features:

Central hub for comms, advocacy, and engagement
Personalized news feeds for different teams/regions
Gamification, challenges, and reward systems
Employee recognition features
Compliance and moderation tools
Mobile-first design
AI-powered content recommendations and smart moderation

Key Integrations:

Microsoft Teams
LinkedIn, Instagram, X, Facebook and all social media networks APIs
Slack
Salesforce
Google
HRIS and SSO systems

2. EveryoneSocial

EveryoneSocial is an employee advocacy platform built for content sharing and social selling. It helps employees share branded and third-party content to boost visibility on LinkedIn and other social platforms.

Best for: Companies focused on maximizing reach on LinkedIn and other social platforms.
Rating (G2): 4.5/5

Key Features:

Curated content feeds
Analytics for reach and engagement
Mobile app for easy sharing
Sales enablement features

Key Integrations:

Salesforce
Microsoft Teams
Slack
LinkedIn & Twitter APIs

3. PostBeyond

PostBeyond is an employee advocacy platform focused on curated content distribution. It offers a simple, user-friendly experience that allows employees to access pre-approved content and share it across their social networks.

Best for: Organizations looking for simple, user-friendly advocacy.
Rating (G2): 4.6/5

Key Features:

Content library with pre-approved posts
Employee leaderboards
Mobile-friendly sharing
Analytics dashboards

Key Integrations:

Microsoft Teams
Slack
Salesforce

4. Haiilo

Haiilo is an employee experience platform. Its advocacy module enables employees to share curated company content, while its main strength lies in fostering employee experience and engagement.

Best for: Companies that want a balance between engagement and advocacy.
Rating (G2): 4.6/5

Key Features:

Advocacy module with curated content
Surveys and engagement tracking
Employee community spaces
Multi-language support

Key Integrations:

Microsoft 365
Slack
SharePoint
HRIS systems

5. Firstup

Firstup is a communications platform that also offers employee advocacy features. It enables companies to keep employees informed and engaged through centralized updates, while advocacy is available as an optional add-on rather than a core function.

Best for: Enterprises prioritizing communication across frontline and deskless employees.
Rating (G2): 4.4/5

Key Features:

Personalized news delivery
Frontline employee reach
AI-driven content distribution
Basic advocacy options

Key Integrations:

Microsoft Teams
Workday
ServiceNow
Slack

6. Ambassify

Ambassify is an employee advocacy and engagement platform with a community-driven approach. It empowers employees to act as brand advocates while sharing feedback on company initiatives, helping build strong brand communities on a smaller, more personalized scale.

Best for: Companies that want employees involved in content creation and brand advocacy.
Rating (G2): 4.6/5

Key Features:

Advocacy campaigns
Feedback and surveys
Employee challenges
Gamification

Key Integrations:

Microsoft Teams
LinkedIn & Twitter APIs

7. GaggleAMP

GaggleAMP is an employee advocacy platform specializing in social sharing. It enables employees to share pre-approved content with a single click, making advocacy simple and scalable, though it lacks advanced internal communication or engagement features.

Best for: Companies seeking straightforward advocacy at scale.
Rating (G2): 4.5/5

Key Features:

Content library
Social share automation
Analytics for advocacy reach
Gamification leaderboards

Key Integrations:

LinkedIn
Twitter
Facebook

8. DSMN8

DSMN8 is a digital advocacy platform designed to simplify employee content sharing with a strong mobile-first experience. It offers advocacy features and focuses on ease of use, though it doesn’t extend deeply into broader employee communications.

Best for: Companies focused on advocacy adoption and ease of use.
Rating (G2): 4.6/5

Key Features:

Mobile-first advocacy app
Pre-approved content library
Rewards and gamification
Engagement analytics

Key Integrations:

Salesforce
Microsoft Teams
Slack

9. Hootsuite Amplify

Hootsuite Amplify is an add-on advocacy solution built for companies already using Hootsuite for social media management. It allows employees to share curated posts directly from their company’s Hootsuite account, offering convenience for existing users but fewer features than dedicated advocacy platforms.

Best for: Companies already using Hootsuite for social media management.
Rating (G2): 4.4/5

Key Features:

Advocacy module within Hootsuite
Content scheduling
Easy employee sharing
Analytics tied to Hootsuite

Key Integrations:

All Hootsuite integrations
Microsoft Teams

10. Sprinklr

Sprinklr is an enterprise customer experience platform that includes employee advocacy as part of its broader suite. Its advocacy module is powerful and well-integrated for large-scale social media management, though the platform can feel complex and more extensive than many organizations require.

Best for: Large enterprises that already use Sprinklr for social media and CX.
Rating (G2): 4.1/5

Key Features:

Advocacy module within Sprinklr
Advanced analytics
Global compliance tools
Integration with CX management

Key Integrations:

Salesforce
Microsoft 365
Slack

How to Choose the Best Employee Advocacy Platform

Choosing the right employee advocacy platform can transform how your company amplifies its message and drives results. Focus on these critical areas to pick a platform that delivers real business value.

1. Key Features That Matter Most

Your platform should make advocacy simple, scalable, and motivating for users. Look for these essential capabilities:

Central content hub: Empower employees with a single, easy-to-use source for sharing approved content, ensuring consistent brand messaging.
Personalized feeds: Keep engagement high by delivering content tailored to each user’s role, region, or interests.
User management: Simplify administration by organizing users by teams or hierarchy, so you maintain control without complexity.
Gamification & rewards: Boost participation with motivating incentives like points, badges, and leaderboards that drive ongoing advocacy.
Video support: Let your team tell authentic stories through video, which captures attention and builds trust faster.
AI-assisted tools: Leverage AI-powered actions to optimize sharing and make advocacy effortless.

2. Usability & Employee Experience

Adoption is the foundation of success. The platform must make sharing content fast, easy, and enjoyable to ensure employees become advocates.

Intuitive design: A platform your employees can use instantly—logging in, finding, and sharing valuable content within seconds.
Mobile-first: Reach employees wherever they are with a responsive platform that works flawlessly on any device.
Simple navigation: A clean interface minimizes training and maximizes daily engagement.

3. Software Integrations

Your employee advocacy platform should fit naturally into daily workflows, reducing friction and administrative burden.

Plug-and-play compatibility: The solution should integrate with Microsoft Teams, Slack, Outlook, Salesforce, and HRIS tools without disruption.
Workflow alignment: Encourage advocacy by embedding it into the tools employees already use every day.
Automated reporting: Free your admins from manual tasks with consolidated data and effortless program management.

4. Customizability & Branding

Customization ensures the platform feels like a natural extension of your company culture and business priorities.

True brand alignment: Customize the platform to resonate with your company culture and values.
Versatile use cases: Support multiple business goals, from employer branding and sales enablement to CSR initiatives.
Personalized rewards: Tailor recognition programs so they truly motivate your teams.

5. Analytics to Demonstrate Real ROI

Finally, your platform should turn engagement into measurable business results that justify ongoing investment.

Insightful dashboards: Get clear, actionable data on what drives engagement and advocacy success.
Tie to business outcomes: Connect your program’s impact directly to leads, recruitment, and brand awareness.
Prove long-term value: Use ROI insights to secure executive buy-in and grow your advocacy efforts confidently.

Final Thoughts

Choosing the right employee advocacy platform isn’t easy. Each solution offers different strengths, from content sharing to communication and engagement. The right choice depends on your company’s goals, size, and integration needs.

Sociabble stands out as the only platform that combines employee advocacy, engagement, and communications in one global solution. It allows companies to scale advocacy while boosting internal culture, recognition, and ROI, all within a single platform.

Ready to see how Sociabble can transform employee advocacy at your organization? We’ve already partnered with global industry leaders like Coca-Cola CCEP, Allianz, and L’Occitane Group to unlock the power of advocacy. And we’d love to help your organization do the same.

Book your personalized demo and discover how Sociabble can transform advocacy into one of your most effective business strategies.

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