As social media has evolved, consumer behaviour has changed with it; and sales have had to adapt. Buyers are hyper-connected to an inexhaustible avalanche of information via multiple devices and channels. As a result of constant technological improvements, customers are more likely to research a purchase decision without directly contacting a sales team. But fear not, this publication highlights the steps you need to follow to launch the perfect social selling programs for everyone.
Steps to launching a Social Selling program
As social media has evolved, consumer behaviour has changed with it, and sales have had to adapt.