Internal communication

The Hindi word ‘Jugaad’ describes an improvised or makeshift solution using scarce resources. It’s a way of life in India, where washing machines are used for whipping up yogurt drinks, but it’s also an innovation theory that’s proving to be increasingly influential in the marketing departments of Western corporations.

The main factors of effective communication are clarity, conciseness, consistency, completeness, and consideration, which ensure that messages are understood, impactful, and appropriately tailored to the audience.

The most common channel of communication varies depending on the context, but email is generally considered the most prevalent and widely used channel for professional and business communication. However, email has many limitations. Other communication channels allow greater freedom in transmitting information.

Good communication skills encompass active listening, clarity in expressing ideas, empathy, adaptability, non-verbal communication, and the ability to articulate thoughts effectively, fostering clear and meaningful interactions.

• Employee mobile app
• Internal newsletter
• Employee surveys
• Enterprise chat
• Company newsfeed and content aggregation
• Microsoft tools integration
• Employee recognition & reward system
• Onboarding system
• Multilingual translation
• Video and Live broadcast platform

1. Assess your current situation
2. Define your internal communication goals
3. Identify and segment your audience
4. Outline your messages
5. Build an internal communication strategy
6. Select relevant communication channels
7. Choose the appropriate internal communication tool
8. Set timeline and budget
9. Analyze and adapt best practices for internal communication
10. Measure, analyze, and improve

An internal communications strategy establishes the business goals that center on employee communication, and lays out the steps needed to achieve them.