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Sociabble was proud to take part in World Employer Branding Day 2025 in Amsterdam, the world’s largest gathering of employer branding leaders and practitioners. We hosted a workshop on “The Overlooked Majority: Communicating with Your Frontline Workforce,” where participants explored how to better engage and empower frontline employees through a mobile-first approach, AI-driven simplicity, and recognition programs that truly make a difference. The event also featured inspiring keynotes and case studies from global brands such as LEGO, Sanofi, and Booking.com, all sharing how leadership advocacy, authenticity, and employee engagement are shaping the future of employer branding. Read our full article with key takeaways from the two-day event here. On the same topic Blog ~ 9 min How to Reduce Employee Turnover: 12 Practical Tips Blog ~ 9 min Employee Advocacy vs Employer Branding: What’s the Difference? Blog ~ 14 min What is Brand Advocacy and How to Build It? Blog ~ 8 min Branded Mobile Apps: A Game Changer for Internal Communication & Employee Engagement