On Thursday July 30, 2015, something unusual happened in Paris. Asus invited a selection of hand-picked influencers to walk through the French capital at night and take photographs of city landmarks using the new Zenfone 2. The initiative was designed to boost visibility for the #100DaysOfZen campaign; as well as to celebrate the partnership between Asus and the photographer Robert Jahn.
In order to make the most of the content produced by influencers, Asus has launched a Social Wall; which allows visitors to an Asus mini-site to share the photos on their own social network accounts using the hashtag #1NightOfZen. The initiative is part of the global #100DaysOfZen campaign. A campaign which sees photomontage specialist Robert Jahns travel around the world between July 6 and October 13; taking photographs as he goes to showcase the quality of the new Zenfone 2.
The Social Wall is a public version of the Sociabble brand advocacy platform that aggregates brand content on a single interface and allows all website visitors to share posts on any of their own social networks. Easily embedded and particularly suited to events; the Social Wall also enables companies to boost content marketing by driving social media activity directly from brand websites.