Edenred: Building a Common Foundation for 12,000 Employees Across 44 Countries

Edenred is the global leader in employee benefits and mobility solutions. The Group designs digital solutions that connect more than 60 million users, 1 million corporate clients, and 2 million partner merchants across 44 countries. Driven by strong international growth and the expansion of new entities worldwide, Edenred has progressively evolved into a truly global organization—one enriched by its diversity, but also shaped by highly varied local realities.This rapid expansion has brought a key challenge to the forefront: how can 12,000 employees, spread across different contexts, cultures, and organizational structures, be united around a shared vision and a common culture?

In this environment, the challenge goes beyond simply informing employees. It is about creating connections, aligning teams, and establishing a common foundation. True to its purpose—“Enrich connections. For good.”—Edenred considers internal communication a key driver of employee engagement. It is within this context that RED, the company’s internal communication platform, was created as a single entry point designed to connect employees over the long term and support the development of a shared corporate culture on a global scale.

RED: A central platform in employees’ daily lives

In 2020, Edenred rolled out the Sociabble employee communication and engagement platform, which it named RED. From the outset, RED was conceived not as a simple tool, but as a strategic foundation designed to unify internal communication across a Group undergoing significant transformation.

The platform quickly established itself as the single gateway to internal communication across the organization. Accessible to all employees, it centralizes information and connects teams in 44 countries.

RED goes far beyond simply distributing information. In a context where communications had historically been fragmented across countries and business entities, the platform has gradually become a shared space that breaks down silos and gives visibility to the Group as a whole.

RED has become an integral part of employees’ daily lives—a genuine internal community space where corporate communications, local initiatives, and individual voices come together. It hosts:

• Strategic messages from headquarters
• Content shared by business units
• Employee-generated content (UGC)

This coexistence of content enables the Group to communicate a consistent global vision while celebrating the diversity of local initiatives, helping foster a shared culture without erasing the specific characteristics of each market.

The goal is not simply to inform people, but to engage them.

Stéphanie Beauvais Group Internal Communication, Events & Projects Director at Edenred

To support this approach, Edenred relies on a clear governance model. Headquarters defines the editorial direction and drives major campaigns, while local teams adapt content and manage their communities. This hybrid model ensures both global consistency and local relevance.

An experience designed to drive engagement

RED’s long-term adoption is also the result of a seamless user experience and the timely deployment of the right features.

The platform is mobile-first, intuitive, and inspired by social media experiences. Interactions are simple and immediate, making adoption easy for all employees regardless of their role or location. In such a geographically dispersed organization, ease of use is essential to ensure equitable access to information.

Employees can not only consume content but also interact with it and contribute directly. This participatory dimension extends beyond engagement: it actively strengthens a global sense of belonging by giving visibility to local voices and reflecting on-the-ground realities in every country.

Specifically, RED allows employees to:

• React to content through likes and comments
• Share internal posts on the platform or external content on their social media channels
• Create content, including photos, videos, and experience-sharing posts

At the same time, the platform centralizes information from across the Group. In an environment where employees may be exposed to very different local communications, RED plays a critical structuring role. Employees no longer need to navigate multiple tools: global news, local initiatives, and social content are all accessible in one place.

An ecosystem of complementary formats

With RED, Edenred has built an ecosystem of complementary formats designed to energize information sharing and strengthen employee engagement. The objective is to create regular, dynamic, and measurable touchpoints between the company and its people.

The newsletter plays a central role in this ecosystem. Fully integrated into RED, it enables communication teams to design, personalize, target, and distribute newsletters directly from the platform using existing content.

This integration simplifies the work of communicators, ensures message consistency, and enables teams to measure content performance.

Video has become an essential format for making communication more personal and engaging. Through RED, Edenred shares leadership messages, employee testimonials, event coverage, and local updates, all accessible directly on desktop and mobile devices. Automatic translation makes content available in each employee’s language. This format increases visibility for teams, internal initiatives, and major Group milestones, overcoming geographical and cultural barriers.

Challenges serve as powerful engagement and participation tools. These initiatives mobilize employees around shared goals while encouraging user-generated content. One example is the recurring EdenRaid challenge, which invites employees to accumulate kilometers by running, cycling, or walking and then share their activities on RED. Participants contribute directly to the life of the platform, generate content visible to colleagues, and take part in a collective experience that strengthens the sense of belonging.

Through RED, Edenred does not simply distribute top-down information. The company has created a genuine internal communication ecosystem where newsletters, videos, automatic translation, and challenges work together to shape daily life within the Group, amplify employee voices, and turn information into lasting engagement.

Our RED platform was designed to provide a simple and seamless experience, where every employee has a place and can contribute.Stéphanie Beauvais, Group Internal Communication, Events & Projects Director at Edenred

A platform that evolves alongside the Group’s needs

In a constantly evolving organization shaped by growth and international expansion, RED’s ability to adapt over time has been a key success factor. Far from being static, the platform continuously evolves to meet employees’ needs and support Edenred’s strategic priorities.

Launched in 2020 as a next-generation intranet, the platform has gradually established itself as a global driver of cohesion, supporting the transformation of a multi-entity organization into a more aligned and connected collective. Today, it is used by more than 12,000 employees across 44 countries.

Over time, communication has become increasingly participative, with growing employee contributions, more authentic content, and engaging formats such as newsletters, campaigns, and challenges.

Employees’ expectations have also evolved toward easier access to information, greater visibility of key Group news, and more interaction among teams, regardless of country or business entity.

RED is not a ‘simple’ project launched six years ago. The platform is constantly reinventing itself thanks to employees, the administrator community, and Sociabble.

Stéphanie Beauvais Group Internal Communication, Events & Projects Director chez Edenred

This dynamic is supported by close collaboration with Sociabble’s Customer Success teams, including quarterly review meetings and an annual business review to monitor the roadmap and evolve usage practices.

This ongoing dialogue between Edenred and Sociabble enables the platform to continuously adapt to the Group’s needs, particularly around engagement. New formats are tested through a test-and-learn approach to sustain high levels of engagement over time.

Campaigns and events that unite employees at scale

Beyond day-to-day engagement, RED plays a key role in creating major moments that bring together employees across the organization.

Some campaigns have become truly unifying experiences on a global scale. One example is the Celebrating 15 Years of Connections initiative, which invited employees to share memories and meaningful moments from their journey within the Group. By highlighting individual experiences, the campaign reinforced the sense of belonging to a shared story.

In another context, Ideal Day mobilizes teams around local community and volunteering initiatives. Employees share their involvement on the platform, creating a global movement built on local actions.

These initiatives rely on simple yet effective mechanics—participation, content creation, and recognition of contributions—allowing shared experiences to emerge worldwide despite the geographical dispersion of teams.

These campaigns create connections, even between teams that do not know each other.Stéphanie Beauvais, Group Internal Communication, Events & Projects Director at Edenred

RED also helps showcase flagship Group projects, such as the new Ocean Fifty trimaran, Edenred 5. Highlighted during the Transat Café L’OR 2025, the project received extensive coverage on the platform.

Employees were able to visit the boat, discover behind-the-scenes aspects of the project, and share their experiences, strengthening engagement around the initiative. This momentum will continue as the Group takes part in the 13th edition of the Route du Rhum – Destination Guadeloupe in 2026.

In such a geographically dispersed organization, these moments play an essential role: they create shared experiences and reinforce a sense of belonging beyond borders.

Results that confirm the platform’s success

After six years of use, RED has become deeply embedded in employees’ daily routines.

Today, the platform delivers:

• 86% active users
• More than half of users logging in every week
• 87% of employees reporting that they feel well-informed

Beyond usage metrics, these results demonstrate Edenred’s ability to establish a common foundation and unite teams globally despite the diversity of its operations.

A living platform serving cohesion

Over six years, RED has become a cornerstone of internal communication at Edenred. Today, the platform supports the Group’s major milestones, promotes local initiatives, and communicates strategic priorities to more than 12,000 employees across 44 countries.

Our main challenges are keeping the platform vibrant over time and continuously offering our users a renewed experience. The creation of new content formats and the development of new features contribute directly to this objective.

Stéphanie Beauvais Group Internal Communication, Events & Projects Director chez Edenred

As the Group continues to grow and transform, RED continues to evolve to meet employees’ needs and support Edenred’s ambitions. More than a communication channel, it has become a point of convergence between employees, countries, and business functions, helping bring the Group’s purpose to life: Enrich connections. For good.

Looking to unite your teams across countries and strengthen your corporate culture? Discover how Sociabble supports multi-site organizations in structuring and energizing their internal communication.