Employee advocacy help expand your marketing team, so that it includes all of your employees. Creating a more authentic and receptive voice for your marketing activities. Employee advocacy involves establishing protocol, teaching employees about personal branding, building interaction, and tracking success. Employee Training When starting a program you need to ensure that all employees are on the same page. What are the rules and guidelines? What can I, and What can I not post? Putting together comprehensive training sessions helps answer these questions, put your employees at ease, and facilitate sharing. Animation Getting your employees to participate in sharing initiatives starts from day one. From pre-launch build up, to launch, and beyond you need to have incentives and information in place. Make sure your employees fully understand the initiative, are excited about it and understand the rewards involved in participating. Analytics In order to show your employees, investors, and higher-up’s the true impact and rewards of employee advocacy you need to have a system of measuring success in place. It’s therefore important to aggregate data on the engagement of end user audiences and on your advocates as well. This helps track a line between what works and what does not. Not convinced? Discover tangible employee advocacy stats that prove its effectiveness. You can also discover ways to run an effective employee advocacy program by learning more about social media for advocacy. search Schedule your demo Want to see Sociabble in action? Our experts will answer your questions and guide you through a platform demo. Contact us Ask for a demo Published on 28 April 2015 Last update on 5 September 2023 On the same topic local_library eBooks ~ 1 min 7 ways employee advocacy helps cybersecurity companies Your ultimate guide to stand out in the noisy cybersecurity space thanks to employee advocacy. Discover how to build trust… history_edu Client Success Stories ~ 3 min Microsoft France Engages 4000 Super Fans on House of Fans, an Exclusive Advocacy Community Microsoft France has engaged a community of super fans: customers and followers who are passionate about the brand, and ready… history_edu Client Success Stories ~ 3 min Projetlys drives digital transformation and amplifies online visibility Driving Digital Transformation Through Employee Advocacy local_library eBooks ~ 1 min The employee advocacy RFP template Explores how companies that use Microsoft Teams and Yammer can easily leverage external content.