Boosting employee advocacy in a changing world

Table of Contents

What does employee advocacy really mean?
Does employee advocacy actually work?
The pain points to setting up an employee advocacy program
10 strategies to overcome those pain points
How to select the best employee advocacy tools?

We live in fast-paced times. People use mobile devices on the go. New social media apps pop up while others fade. Online marketing trends seem to change every few months. One thing that has not changed, however, is the importance of a strong employee advocacy program as part of any online marketing strategy.

At Sociabble, we understand the changing world of employee advocacy, because we’ve been part of it since the beginning. We’ve deployed hundreds of employee advocacy programs in over 80 countries around the world over the last few years, helping improve employee engagement and influence for brands like Microsoft, Coca-Cola, BNP Paribas, Walt Disney, Groupe Renault, and L’Oréal. We know what works and what doesn’t.

And in this paper, we’ll draw on that experience to explain how to get a new employee advocacy initiative off the ground, and how to give an existing employee advocacy program the boost it needs.

What does employee advocacy really mean?

“Employee advocacy” has been a hot topic as of late, and with good reason, as there is considerable debate about how effective it can be as an online marketing strategy.

Some companies haven’t been able to achieve the results they want, while others have seen positive results, but want to take it to the next level. But before we address how to make an employee advocacy initiative actually work, it’s important to answer a more fundamental question: What is it, exactly?