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In this episode of Masters of Comms, we’re taking you on a journey to explore the dynamic world of employee advocacy on a global scale. Join us as we dive deep into the strategies and insights needed to elevate your advocacy program to new heights. Our expert guest, Joe Morris, Head of Social Media & EA at Capgemini, shares their wealth of knowledge on embracing a worldwide approach to advocacy. Discover the critical role of audience segmentation and how it empowers your team to deliver targeted, impactful messages to diverse audiences across the globe. But that’s not all. Joe also emphasizes the foundation of advocacy programs: leadership. Learn how to start at the top, gaining leadership buy-in and support to supercharge your advocacy efforts. Tune-in to learn how to transform your employee advocacy program on a global scale! ▶️ Employee Advocacy: How to Unleash and Scale With a Global Workforce On the same topic Blog ~ 14 min The Employee Advocate: A Key Player in Your Modern Business Strategy Blog ~ 6 min The Cision–PRWeek 2025 Comms Report: Why Employees Are Your Most Powerful Influencers Client Success Stories ~ 5 min The Adecco France Group Launches an Employee Advocacy Program, Transforming its Brand Communication eBooks Redefining Employee Advocacy: Your comprehensive Guide