A recent article published on searchengnewatch.com presents 23 pertinent Instagram stats. Some of the figures really stand out to us because they reinforce the value of Instagram as a communication channel for B2C brands. This is why.
1 – Instagram’s monthly user base grew from 90 million in January 2013, to 400 million in September 2015
This is a huge jump, and one that illustrates just how large an audience there is to engage with on Instagram. Granted, the messages of any one brand will only resonate with a segment of all Instagram users. But when the latter total over 400 million, and your brand communication is customer-oriented, how can you not identify Instagram as a key social network?
5 – There is a fairly even gender split between Instagram users: 51% male / 49% female
It would seem Instagram isn’t the “girly” social network many people consider it to be. So even if your target audience is predominantly male, don’t rule Instagram out as a key communication channel.
2 – These are the 10 most popular retailers on Instagram by follower numbers:
- Adidas Originals
- Louis Vuitton
- Dolce & Gabbana
- Michael Kors
- Christian Louboutin
It comes as no surprise that fashion and sportswear retailers make up the top brands on Instagram. But what’s encouraging is the presence of luxury brands. That they are leading the way shows that they don’t need to be distant to maintain an air of luxury; they can interact with fans on an “up close” level, while at the same time maintaining their established brand image.
3 – As of April 2015, 35% of US users accessed Instagram several times a day
When you consider that one of the main challenges facing B2C brands is reaching customers when and where they are most active, this is a key figure to bear in mind. Brands need to create multiple touchpoints with target audiences. So if user activity on Instagram is anything to go by (and of course, there are similar trends on Facebook and Twitter) they need to be as active on the platform as their customers and fans are.
4 – More than 80 million photos are uploaded per day
How many of these photos are of people sharing new clothes, food, gadgets or holidays? In other words, how many Instagram photos are examples of brand experiences? The answer is, a lot, and brands themselves can make the most of it by engaging with customers who share their experience, and valorizing customer storytelling. For more on this topic, see: