At Sociabble, we don’t just aggregate content. We enable companies to tailor it to specific advocate communities, making it easy for platform members to view and share the posts that are most relevant to them. This is why, as part of the tool’s ongoing development, we have introduced dynamic channels that filter content according to key words and allow administrators to pre-approve third party content.
Each Sociabble channel is made up of multiple social networks. For example, a single channel might consist of three Twitter feeds, one LinkedIn account and two Facebook pages. Now, thanks to dynamic channels, keywords can help filter each of these social networks.
For instance, administrators may create an ‘Events’ channel which filters company social networks according to key words and hashtags that relate to company events. These key words may be different for each individual social network. After all, administrators may want to filter certain social networks and not others.
Administrators may also link the same social networks to multiple Sociabble channels, creating different filters accordingly. For example, they can link the company Twitter feed to an ‘Events’ channel as well as a ‘Product Launches’ channel; while using with different key words and hashtags to filter tweets in each case.
As well as key word filtering, administrators now have the ability to define moderated and auto-posted social network feeds. While auto-posted feeds are networks for which all content automatically appears on Sociabble (taking key word filters into account, of course), moderated feeds normally constitute external networks; such as those of partners and influencers, for which administrators manually approve posts before they are published on Sociabble.
The arrival of dynamic channels is a significant development. Along with multiple networks, they provide companies with an additional way of tailoring content to specific advocate groups; and also coordinate the sharing activity of these groups with existing content marketing initiatives.