Employee Advocacy and Consumer Trust
Does incentivizing employees as part of an advocacy initiative erode consumer trust? Will encouraging employees to share content by offering points and prizes counter the principles of advocacy? Our answer is, likely not.
Numerous psychological studies have revealed that when it comes to advocacy, employees are largely motivated by factors other than rewards – factors that include personal branding, social media influence and career development. In this article Marylin Montoya, VP Marketing at Sociabble, explores what really drives engagement in an employee advocacy initiative.