Communication with Employees

Internal Communication

How to Communicate Information to Employees: Filling in the Missing Gap

Picture of Renaud Marcadet By   Renaud Marcadet  

Communication with Employees

Today, employees at every company have to absorb and digest a tremendous amount of information. Sometimes, it almost feels like it’s coming from all sides, with intranets, file depositories, internal communication tools, and email all getting jumbled together as the updates and announcements pour in. And there is always some information that companies don’t know employees need, that falls through the cracks. So the question arises, how to communicate information to employees? How can a company make sure that missing gap in the information is filled? In this breakdown, Renaud Marcadet, Sociabble’s own Global VP for Sales, Marketing and Consulting, provides a strategy for organizing and managing the flow of information.

The First Kind: The Information You Search For

There are obviously times that employees need to find information for the task at hand. In the old days, this may have meant hours in a company’s file room or even days scrolling through old reports, but these days, the internet makes searching relatively easy. The most common source of such information is simply online search engines, but there are other sources as well. Intranets, Google Docs, SharePoint—these are all places employees can go to when they need data over the course of their day. And it’s important to companies to recognize this kind of information, and make sure that it’s addressed. Employees should have easy, unfettered access to the data and documents they need, in one way or another. Making sure that access is seamless will save time and money, and boost productivity in the long-run.

 

The Second Kind: The Information You Work On

In the above, information is more or less static—it’s there as a resource, to be found and then used for other purposes. But there is also information that is plastic, and changeable, and constantly updated. This is the information that employees work on. Slack, Teams, Yammer, Workplace by Facebook, and other similar resources allow this kind of collaboration. The information is there, but it’s related to projects currently being worked on by the employees in the various departments. This facet of information is crucial—especially when it comes to productivity. Being able to collaborate and work together on common projects is a necessary feature of any communication or information plan.

 

The Third Kind: The Important Information You are Not Aware of

Beyond what has already been discussed, however, there is an entire ecosystem of information that is not accessed because companies are not aware of it. This includes news about life at the company, about the industry, about the various departments, etc. Many employees are unengaged and uninformed because they don’t have access to this kind of information. It usually isn’t included in the two categories above, because the employees themselves don’t know they need it—because nobody tells them. There are no notifications of competitive campaigns, no updates in industry trends, no breaking news about changes in company policy or changes in staff or departments. So much goes under the radar because it doesn’t fit neatly into the categories of an intranet/file depository, nor a collaborative platform tool. So what is the solution? How can this gap in the information be addressed?

 

“There is an entire ecosystem of information that is not accessed because companies are not aware of it… Many employees are unengaged and uninformed because they don’t have access to this kind of information.”

 

The Solution: An Integrated Employee Communications Platform

The obvious question then, is how do companies address this third kind of information? How can the essential information that employees need be gathered, sorted, and distributed to the appropriate channels? The answer is to find an integrated employee communication platform that’s up to the task. And no, this doesn’t mean you need to get rid of your intranet, or replace Slack or Teams. What you want is a platform that can integrate and co-exist easily with your present communication platform, and incorporate the two other kinds of information. Something that makes it easy to locate, aggregate, and disseminate the crucial company, competitive, and industry news that your workforce needs to do its job effectively.

 

Communication with Employees

With the right platform, you can fill in the missing parts of your information plan, to form an integrated whole.

 

Sociabble fills the information gap. And then some.

Not only is Sociabble’s internal communication and employee advocacy platform designed to integrate seamlessly with your other investments for communication with employees, it’s specifically intended to fill that missing gap, and help your employees become informed, engaged, and influential within their online ecosystem. All of that crucial information that was falling through the cracks can be gathered, filtered, and distributed accordingly. And Sociabble accomplishes effective employee communication thanks to a number of unique features, such as:

1. Content Curation Tools

Thanks to integrations with Scoop.it and Feedly, Sociabble provides bots that can scour the internet to find relevant information by keywords and topics. This will save you time and resources, and ensure that a fresh stream of relevant content is constantly provided.

2. Themed Channels for Newsfeed & Global/Local Administration

Not all information is relevant for all employees. Which is why Sociabble offers a newsfeed with themed channels, and the ability to control administration at a global or local level, ensuring all employees get the updates they need.

3. Mobile App Technology

These days, employees do much of their information gathering on mobile devices. Sociabble takes this into account, offering intuitive, device-native apps that fit right in among other social media apps. Sociabble allows employees to share information from their favorite social media apps, as well as content that they’ve created.

4. Notifications and Alerts

A series of notification and alert options means that the most important information won’t go unread. Employees will know when it is posted and be alerted to its importance.

5. Pinning and Highlighting Features

With Sociabble, thanks to pinning and highlighting capabilities, you decide what employees see first. Administrators have the ability to push the most important content to the top of the feed, and feature it as necessary. You still have fun, engaging content, but you can make sure the crucial info receives top billing.

6. Gamification Features

Sociabble offers a range of badges, polls, and quizzes designed to boost engagement and encourage the sharing of content. This will help stimulate an environment where information is spread through departments and offices.

And more…

This is only the beginning of what the Sociabble platform can do when it comes to employee communication, employee advocacy, and social selling. To get the full rundown on Sociabble’s unique capabilities via a free demo, just click here. We’d love to help your company discover how to communicate information to employees in the most effective way possible.

 

Related articles