On Thursday December 17th 2015, Sociabble CEO Jean-Louis Bénard will be at the Hubday Future of Social Media conference in Paris to discuss engaging employees in brand communication on social media.
Social networks have become an essential business tool; they enable brands to target and retarget specific audiences, optimize CRM, share rich content, and much more. The Future of Social Media conference will explore the latest innovation in social business and social media marketing; as well as concrete examples of how companies can make the very most of social networks.
One example – and one which is going from strength to strength – is employee advocacy. This is what Sociabble CEO Jean-Louis Bénard will discuss at 1.45pm; during a Q&A session that will explore how companies can empower their brand on social media through the voice of the people who know it best: their employees.
For more information on the origins, challenges and advantages of employee advocacy, download the white paper Employee Advocacy: The New Frontier in Social Media Communication.
And to discover how companies such as Microsoft and Sage are already transforming brand communication through employee advocacy; check out these case studies.