Social Recruitment: Is the Share Mightier than the Ad?


What is Social Recruitment? Is the Share Now Mightier than the Ad?

Picture of Sociabble By   Sociabble  

There is a huge amount of highly qualified people on the jobs market, many of whom are looking for a position at a company like yours. However, do you often find you spend a lot on recruitment without getting the results you expect?

The business landscape has changed in the last decade and Human Resources are no exception. Whatever the industry you work in, your recruitment team is facing new challenges. The pile of mail on their desk has been turned into an influx of emails in their inboxes. However, even if they have hundreds of opportunities to hire the right people, it’s not always easy to find them.

Changing HR Practices

Traditional recruitment tactics involve posting job offers on the company website or on recruitment sites and waiting for the right person to come along. But today’s recruiters have to initiate strategies based on inbound marketing. In other words, they need to attract potential candidates before talking precisely about positions. To achieve this goal, they need to reach qualified audiences. So how can you do this?

The solution is very simple -ask people you know to spread the word. Your employees are active on social media and have lots of connections who share the same interests and career profiles. For example, their social media connections (especially on LinkedIn) include former classmates with similar qualifications, as well as former colleagues who have similar skill sets and work in the same industry. So by engaging your current employees to talk about your company and recruitment opportunities, you will reach new, highly qualified audiences.



Sociabble: Employee Advocacy Meets HR

Sociabble offers a solution that enables your employees to share your company content, including that which concerns HR, on their own social media accounts. The platform therefore makes it easy for your recruitment team to connect with potential candidates through your current employees. On average, each employee has 200 connections per social network. So if 50 of your employees share one job offer, it can reach up to 10,000 people.

According to Bersin by Deloitte, the average HR spend per employee per year is $3,200.  Moreover, data from JDA Professional Services, Inc. shows that the cost of replacing an employee can be as high as $150k. Recruitment costs and turnover losses therefore make employee management a key priority for companies. Sociabble helps minimize losses and optimize costs, offering the added benefits of an enhanced employer brand, a more qualified candidate pool and increased employee engagement.

When looking for your next best employees, it pays to engage the talent you already have within your company. What could be better than having your people help you promote job opportunities on social media and source candidates who are likely to fit the bill?

Contact us to receive a full breakdown of the Sociabble for HR solution.

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