On Thursday 2 and Friday 3 July 2015, the USI (Unexpected Sources of Information) event is taking place at the Carrousel du Louvre in Paris. The event involves 40 talks by thought leaders, scientists, philosophers and entrepreneurs, who come together to exchange ideas and discuss digital transformation.
This year, thanks to a Social Wall embedded on the USI website, attendees and online audiences will be able to follow what’s happening and engage with related content before, during and after the event. But as well as being available via the website, the USI Social Wall will be displayed on large screens at the event venue.
The Social Wall is a public version of the Sociabble brand advocacy platform that aggregates brand content on a single interface and allows all website visitors to share posts on any of their own social networks. Easily embedded and particularly suited to events, the Social Wall enables companies to boost content marketing by driving social media activity directly from brand websites.