Digital Transformation

Top 5 Digital transformation Trends for 2018

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By Christina Ashley

In today’s business world there is only one constant, and that’s change. The past year brought about a multitude of changes surrounding digital transformation; and as businesses enter the new year the impact of new and existing technologies will continue to grow. But what exactly can businesses expect this year in terms of digital transformation trends?

From the ever-expanding impact of the IoT to AI and beyond, we have laid out the top 5 digital transformation trends that you can expect to stand out in 2018.

 

1. IoT as a driver of digital growth

The Internet of Things (IoT) has been a continual topic of conversation throughout the workplace and beyond for the past few years. Currently, there are over 8 billion connected devices (or “things” if you will) in the world. Gartner predicts that by 2020 that number will rise to 26 billion.  However, the impact of IoT doesn’t just come from a plethora of smart devices. It’s in the new technologies it pushes to the forefront of our daily life; and the advances it not only makes possible but drives.

Data, Speed, and Storage

With a multitude of connected devices comes a flood of data, driving continual growth. Estimates place data production over the next 8 years to reach 5, 200 GB per person. The mass amount of data produced by the IoT has the power to drastically change sectors across the board; from healthcare to manufacturing, and even urban planning. The continual and ever-growing stream of data is pushing companies to develop more sophisticated analytics systems; particularly those centered around AI and Machine learning in order to provide actionable insights and greater understanding of the data that is being collected.

Other advances that will be driven by IoT include the race for 5G, in order to handle and make sense of the incredible expanse of data that is being produced at greater speeds. Additionally, the ever-growing presence of IoT will also push forward the development of edge computing as business begin to find it more efficient to process and store data outside their central server.

 

2. AI moving from Rookie to Regular Player

If the past year had an all-star rookie taking center stage it was AI. We’ve all heard of it, and in the coming year, it may seem like it is everywhere; because it is. Between Alexa and Siri, to customer service chatbots AI is and will continue, becoming mainstream. Business will continue to use AI to connect and communicate with customers and clients. Additionally, with increasing developments throughout AI technologies companies will have the chance to further success in areas such as marketing, analytics, robotics, research, manufacturing, and government.

With the help of AI, marketers will be better able to strategize, implement, and measure the success of new initiatives. Additionally, they will be able to better engage remote workers and increase their bottom line. Research scientists in various fields, including healthcare and bioengineering, can use AI technology to detect, diagnose, and determine courses of action. Furthermore, it can benefit both the manufacturing industries and governments alike by helping increase the rate of efficiency and decrease waste in spending. With the possibilities in the realm of AI continue to rise, be sure to keep a lookout for an increase in daily interactions with AI; in both personal and professional spheres as it shakes off its rookie status and becomes mainstream.

 

 

3. Culture will remain as one of the biggest rivals to digital transformation trends

Some things never change. As the number of new technologies rises and the rate of change continues to increase companies will face an old foe when it comes to implementing digital transformation; resistant culture. With the rapidity of the tech world, companies need to adapt at an even greater pace than before. Enterprises with a resistance to change are present. And those who are dealing with a closed-minded workplace culture will continue to struggle. Accepting digital transformation doesn’t mean jumping on every new tech trend; however, it is important that companies cultivating an open-minded, and welcoming culture within your enterprise are vital for the success of any digital transformation.

 

 

 4. UX will take center stage

Digital apps, websites, and online platforms with an engaging user experience (UX) are no longer a luxury; they are a necessity. As new technologies arrive and bring with them more accessible information at greater speeds, consumers and clients are growing accustomed to seamless digital interactions. A clunky and difficult UX will no longer be tolerated when an array of easy to use and engaging experiences are available. Delivering a great UX can also impact far more than just customer and client retention. It affects employees, partners, and stakeholders alike. In order to ensure successful and sustainable digital transformations creating an engaging and creative digital experience across the board will become a top priority for enterprises looking to interact on new levels and keep ahead of the game in 2018.

 

5. Digital transformation becomes a must

While digital transformation was a top buzzword over the past year, 2018 will see it become a must for enterprises in all industries. Change is constant and keeping up with the pack is imperative. Both implementing new digital transformation strategies and being prepared for continual disruption and change will become the new norm for those looking for long-term, sustainable success.

 

While 2018 is sure to see a multitude of changes in the world of tech and business; you can expect the five digital transformation trends above to not only stand out from the rest but also drive each other forward. Embracing change, improving user experience, and tapping into all AI and the IoT has to offer; this will help facilitate the necessity that is digital transformation, and bring greater success for the year ahead.

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