Twitter has announced that it is testing sponsored campaigns that target users who aren’t logged in, allowing visitors who browse other peoples’ profiles without logging in themselves to consume promoted content alongside organic tweets.
This is a significant development for marketers, for whom the main benefit is being able to expand the audience of sponsored Twitter campaigns while using the same targeting, ad creative and measurement tools.
Initially this is being tested on desktop only, for website clicks or conversions and video view campaigns. It is being rolled out gradually with selected advertisers in the US, the UK, Japan and Australia, with more locations in the pipeline.
Read the full announcement on the Twitter blog.
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