Twitter announced that it is testing sponsored campaigns that target users who aren’t logged in; allowing visitors who browse other profiles without logging in themselves to consume promotional content alongside organic and tweets Twitter sponsors.
This is a significant development for marketers, for whom the main benefit is being able to expand the audience of sponsored Twitter campaigns while using the same targeting, ad creative and measurement tools.
Initially, Twitter is testing this on desktop only; for website clicks or conversions and video view campaigns. They will roll it out gradually with certain advertisers in the US, the UK, Japan and Australia; along with more locations in the pipeline.
Read the full announcement on the Twitter blog.
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