Anybody who has been involved in launching an employee advocacy program knows that user segmentation is key. On Sociabble, user groups are used for three main reasons. To create channels for specific users, to send custom newsletters to a select group of users, and to allocate specific admin rights. Here are some examples that go into greater detail about these use scenarios.
Creating Channels for Specific Users
By default, Sociabble users have access to all channels on the platform. However, by editing the settings of a channel, administrators may define the audience by selecting a specific group of users. For example, imagine there’s an upcoming event that only your marketing team is working on. As an administrator on Sociabble, you can create a channel containing all content relating to that event (be it company, third-party or both); as well as create a group (your marketing team) with exclusive access to that channel.
Sending Custom Newsletters to Specific Users
Let’s say you’ve published a series of content about your newest product; and now you want to send a newsletter to your sales team to make sure they’re in the loop. Not only does Sociabble allow you to create a customized newsletter; but you can also create a group of users (in this case your sales team) to whom you send that newsletter.
Granting Groups of Users Specific Admin Rights
On Sociabble, there are different levels of admin rights and you can create groups of administrators according to the actions you wish them to perform. For example, as well as granting full admin rights to certain users, you can create a group of users who are only able to view statistics; or who are able to approve external content submitted by users.
User segmentation is a crucial aspect of the Sociabble platform, as it allows administrators to better organize content and channels for their users. Groups are therefore a key element of how the platform is configured, and are covered in great detail by our Customer Success representatives; especially when planning, launching and optimizing the platform together with you and your team.