“Human faces have always been particularly effective attention-grabbing mechanisms,” notes this article published by Buffer, which explores how more and more companies are leveraging the potential of selfies on social media.
The article presents five interesting examples of how brands are incorporating selfies into their marketing strategy. From user-generated content to interactive apps and competitions, these examples reflect how selfies enable companies to engage audiences around a common theme or hashtag, thus boosting their own visibility.
How Brands Are Embracing Selfies
Companies in a wide range of industries are using selfies as part of their communication strategy. For instance, many hotels now offer “selfie spots” in specific areas, allowing customers to share their experience while at the same time engaging with the company on social media. Museums do the same, most notably during #museumselfieday, a global event on Twitter (the next one is on 20 January 2016, see the handle @MuseumSelfieDay for more details).
And of course, retailers are really capitalizing on the power of selfies, inviting customers to photograph themselves wearing glasses, shirts, shoes and more before and/or after purchasing because, as the article rightly points out, it is “a genius, organic way to spread word of your brand by simply encouraging people to do what we do naturally – ask our friends for their opinions.”
Selfies and Brand Advocacy
Despite the fun nature of selfies, their rising popularity among brands points towards something that shouldn’t be taken lightly: beyond looking at faces, social media users want to connect with other people. So along with all other types of user-generated content, selfies are a powerful marketing tool because they empower individuals to communicate about their favorite brands and encourage others to engage with those brands, too.
Selfies are a form of storytelling and just one example of how brands are actively involving customers in online communication. User recommendations are the most trusted form of online advertising, which is why many companies are embracing word of mouth marketing and brand advocacy. After all, what better way to promote products and services than through the people who already use, and can therefore vouch for, those products and services?