Sociabble Glossary

Glossary

Your employee advocacy and
social selling need-to-know guide

The Employee Advocacy and Social Selling "Need-to-Know"

Navigating the world of Employee Advocacy can be tricky. Let Sociabble help you with our glossary of “need to know” terms.

  • What is Employee Advocacy?

    Employee Advocacy is the promotion of a company or organization by its employees, including employees sharing their support for their company’s brand, products, and services via personal social networks.

  • What is Social Selling?

    Social selling is the technique of developing relationships as part of the sales process using your social network to find the right prospects and build trusted relationships to achieve sales goals and fosters better lead generation.

  • What is Employee Engagement?

    Social selling is the technique of developing relationships as part of the sales process using your social network to find the right prospects and build trusted relationships to achieve sales goals and fosters better lead generation.

  • What is Content Curation?

    Content Curation is the act of sorting through, gathering, and presenting digital content relevant to a specific subject matter. The content is then sorted into specific themes, and published.

  • What is Personal Branding?

    Personal branding is a way for you to build your reputation both off and online. It is how people recognize and remember you and often includes the personal marketing of a career as a brand.

  • What is Employer Branding?

    Employer branding is a company or organization’s reputation as an employer. Employer branding facilitates a company or organization’s ability to recruit and retain top employees.

  • What is Social Recuitment?

    Social Recruitment is recruiting talent by using social platforms as databases or for advertising. Social recruiting uses social media profiles, blogs, and websites to find information on potential candidates.

  • What is Gamification?

    Gamification is the system of integrating game mechanics into a website, an enterprise application, online community, etc… to motivate participation, engagement, and loyalty. Gamification can include the application of badges, campaigns, challenges, and other game theory techniques, to engagement and motivate users.

  • What is Equivalent Paid Media?

    The amount of spending required in order to obtain the same amount of reach and engagement generated by unpaid media sources.

  • What is the Social Selling Index?

    The Social Selling Index, or SSI, is a measure of a salesperson’s social selling skills and sales execution. As the SSI rises we normally see a rise in sales success.

  • What is the Klout Score?

    Your Klout Score is an indicator of the influence of your social media activity. Via the Klout website you can register your social media accounts and see your level of engagement and influence.

Want to find out more about Sociabble?

Request a Demo