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Over the course of a year, Toshiba TFIS has successfully deployed a social selling program for the company’s B2B business lines. The result of a strategic, pragmatic approach, the initiative showcases the sales teams’ expertise and facilitates prospecting. How can companies take a pragmatic approach to social selling? How can they involve management, marketing, and sales teams? What sort of training should social sellers receive? Which types of content should be made available? During this webinar, we join Sonia Morand, Head of Marketing and Communication at Toshiba TFIS, to discuss how the company has engaged B2B sales teams in this social selling initiative. Please note that this webinar is in French. You can read the full story in english here. On the same topic Client Success Stories ~ 2 min L’Oréal Chooses the Social Wall by Sociabble for More Visible Content Client Success Stories ~ 3 min Groupama Transforms Employees and Stakeholders into Brand Advocates Client Success Stories ~ 7 min Finastra Sets a Leading Example in Social Selling Client Success Stories ~ 24 min Quest Software: How Effective Communication Fuels Social Selling