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The traditional barriers between consumers and brands have begun to evaporate, and it’s more important than ever for companies to make themselves available in new ways. In this webinar we join: Leslie Gaines-Ross, Chief Reputation Strategist at Weber Shandwick Liz McCarthy, VP Employee Engagement and Change Management at Weber Shandwick Simone Schuurer, International Content Marketing / Social Media Manager at Microsoft, Bing Ads. Watch as we discuss employee advocacy not only as a method of content amplification, but also as a catalyst for change within the enterprise. On the same topic Blog ~ 9 min Employee Advocacy for Retail: A Strategy to Compete with Amazon? Blog ~ 8 min Empowering Employee Advocacy with Generative AI: A New Era of Engagement Blog ~ 11 min Social Media Advocacy: What It Means and Why Your Brand Needs It Client Success Stories ~ 5 min SoLocal Group Drives its Brand Visibility through a Complete Employee Advocacy Program