Communication silos are common within companies that are growing quickly. In this article, discover the mistakes to avoid and the solutions you can put in place to ensure that communication flows smoothly for everyone.
In this article, you will learn:
1. What are communication silos in the workplace
2. How to break down communication silos and make communication happen
3. A real-world example: Sidetrade
4. Sociabble for breaking communication silos
1. What are communication silos in the workplace?
When a company is small, and sharing a single common office space, keeping everyone on the same page is easy for a very simple reason: everyone is almost literally on the same page. But as a company expands, and new experts are brought in, and new offices are opened, communication silos begin to form. Employees don’t always understand what’s happening in different offices and in different departments, and they use specialized tools that are understood by fewer and fewer people. Redundancies may emerge, along with other problems with miscommunication, and as different time zones and languages are introduced, the potential for communication silos to form becomes even more pronounced.
2. How to break down communication silos and make collaboration happen?
In order to break down communication silos, and possibly even keep them from forming, fine tuning your communication strategy and backing it up with the tools to facilitate multi-lingual communication can make a huge difference.
Ways to accomplish this include:
1. Make sure that everyone is aware of the key evolutions within the organization: opening of new countries, changes in the organization of a department, promotions, etc. This can be done with visual content and photos to make it human; you can also send alerts (email or mobile alerts) for important announcements like acquisitions. But in the end, you need to define audiences in your company (some may map the organization, some may not) and decide what type of announcements these audiences should be aware of. This will prevent employees from becoming overwhelmed.
2. Let your employees bridge cultural diversity between departments and subs. Encourage participants from different regions/departments to share their stories at work by publishing short form videos, and photos of their daily lives. People can ask questions, leave comments, etc.
With a platform like Sociabble, different offices and countries are connected, for seamless communication.
3. Create a learning series about subs and departments around the world in an interactive format. Run targeted quizzes for people in a department to test their knowledge about another department.
4. Implement fast and reliable translation capabilities as part of your Employee Communication platform, to offer content in the different languages spoken by your employees. Empower them to understand and create content regardless of their preferred language. Make language a bridge, not a barrier.
With an instant translation feature, language barriers no longer create silos.
3. Real-world example: Sidetrade
Sidetrade is a fast-growing international SaaS company with teams now located in seven cities around the world. With new employees joining the team in locations across the globe, it has been crucial for them to have a strong internal communication tool, to bring employees together and make information more accessible, and to break down any potential communication silos that might form. And for that communication tool, they chose Sociabble, with its easy-to-use newsletter and poll/survey features.
1. Meaning of the Sidetrade direction for creating a sense of belonging
2. Getting employees engaged & excited across the organization
3. Connecting the Sidetrade community, impacting company growth
1. Providing a road map for success (messages on all stages of the employee lifecycle, culture, core values)
2. Developing B-Side activities to spread the word
3. Giving kudos and saying thanks (recognition, rewards) on a reoccurring basis
4. Giving the power of informed, engaged, and influential employees via newsletters, must-read updates
5. Planning leadership sessions (live chat, fireside chat, etc.)
Communication silos were broken, and employees were engaged.
By using Sociabble to create targeted channels designed to extend across offices and departments, and by encouraging sharing and communication on a company-wide basis, Sidetrade was able to avoid the negative effects of communication silos and boost employee engagement across the board.
1. 82% of employees are newsletter subscribers
2. 84% were engaged users the last 3 months of 2021
3. Employee Engagement in 2021 – 10K likes, 2K comments, 1.5K pieces of content created, 3K shares
4. Sociabble for breaking communication silos
When it comes to putting all of this into practice, to break communication silos or to keep them from forming, a comprehensive employee communication platform can make all the difference. Sociabble comes with a host of features to ensure information flows smoothly at any company, including alerts and notifications, a newsletter engine, targeted and customized news channels, a real-time translation feature, and an integrated chat module, to name a few. In fact, we’ve put together a white paper explaining how the right communication strategies and tools can help fast-growing companies avoid common problems.
You can download the white paper here.
And receive a free Sociabble demo here.