AI ~ 8 min

Empowering Employee Advocacy with Generative AI: A New Era of Engagement

Jean-Louis Benard, CEO, Sociabble
Jean-Louis Benard CEO

In today’s rapidly evolving technological landscape, generative AI emerges as a beacon of transformative potential. Its applications span across industries, promising unprecedented advancements. One such intersection is with employee advocacy, a domain crucial for brand amplification.

In this exploration, we’ll uncover how generative AI can address prevalent challenges in employee advocacy. Sociabble, a pioneer in this space, leverages the power of generative AI models to redefine advocacy strategies.

Challenges in Employee Advocacy Addressed by Generative AI Models

These are just a few of the potential problems that can be solved when generative AI models, coupled with the proper training data, are incorporated into an employee advocacy program:

Consistency in Content Creation

The difficulty of maintaining a steady stream of fresh and relevant content for employees to share is a significant challenge. Employees, when equipped with timely and engaging content, can become powerful brand ambassadors. However, ensuring this steady stream can be daunting.

Personalization at Scale and Language Barriers

Every employee is unique, with distinct strengths, interests, networks, and languages. Tailoring advocacy content to resonate with each individual’s persona is vital but can be resource-intensive.

The challenge is not only to achieve this personalization at scale without compromising authenticity but also to provide content in the native language of the employee, ensuring better engagement and understanding. The right generative AI model can help make this happen.

Tailoring to Social Network Specificities

Each social network, be it LinkedIn, X, Instagram or others, has its unique characteristics and audience expectations. Recognizing and adapting to these nuances is a challenge for employees.

Beyond Company-Created Content

Employee advocacy isn’t just about sharing company-generated content; it’s also about empowering every employee to create their own content.

However, many face the ‘blank page syndrome’. It’s widely accepted in the content creation industry that editing existing content is often less daunting than starting from scratch. Having a foundation provides a direction and reduces the cognitive load of ideation, making the process more approachable for many.

Training and Onboarding

Turning employees into brand advocates isn’t an overnight task. It requires comprehensive training and onboarding processes. The challenge lies in making these processes efficient, engaging, and effective. A well-designed generative AI model can help enable this, streamlining the entire process.

challenges generative ai employee advocacy

Generative AI: What is It and How Can Companies Leverage It?

At its essence, generative AI is about creation. Be it text, images, or intricate patterns, this form of AI is adept at producing them. Its ability to generate content tailored to specific requirements based on large language models and other deep learning algorithms makes it a valuable asset in the realm of employee advocacy.

The technological landscape today is flooded with hundreds of tools related to generative AI. For companies, navigating this vast sea of options can be overwhelming. While these tools offer immense potential, the sheer volume and complexity can deter companies from fully harnessing their capabilities.

However, the true power of generative AI isn’t just in standalone tools but in its integration into everyday solutions that companies already use.

By embedding generative AI systems into existing platforms, and humanizing them with features like natural language processing via recurrent neural networks, companies can supercharge their operations, allowing them to accomplish tasks faster and with greater precision. This seamless integration ensures that employees can leverage the benefits of AI without the need for extensive training or adaptation to new tools.

Recognizing the transformative potential of generative AI, Sociabble has dedicated significant time and resources to its research and development. We are thrilled to gradually enhance our platform’s features with generative AI capabilities.

Our commitment is not just to innovation but also to security. Every AI-enhanced feature on Sociabble operates in a secure, data-safe environment, ensuring that our clients can harness the power of AI generative models without any compromises.

Benefits of Integrating Generative AI into Employee Advocacy

Personalized Content Creation and Diversity

Generative AI can craft content tailored to individual employee profiles. By analyzing an employee’s interests, strengths, and network, AI generative models can produce content that resonates, making advocacy genuine and impactful.

Beyond personalization, a common challenge in employee advocacy is the risk of audience fatigue when multiple employees share identical content. Providing diverse content to employees addresses this issue, ensuring that the audience receives varied and engaging posts.

With Sociabble’s AI features, administrators can effortlessly offer multiple ready-to-use descriptions for the same social media post, ensuring this diversity. If employees seek alternatives or wish to modify the content further, they can utilize Sociabble’s “Ask AI” functionality to get AI-generated suggestions tailored to their needs.


With generative AI, the challenge of producing consistent content across large organizations becomes manageable. It ensures that every employee, regardless of their number, has access to fresh, relevant content for advocacy.

benefits generative ai employee advocacy

Data-Driven Insights

Generative AI doesn’t just create; it learns and adapts. By analyzing engagement metrics via powerful foundation models and other machine learning tools, it can refine advocacy strategies, ensuring that social media posts and media content remain effective and resonant.

Enhancing Employee Engagement

With AI-driven tools, advocacy becomes more interactive. Employees can engage with content, offer feedback, and even co-create, fostering a sense of ownership and involvement.

Sociabble Simplifies AI Interaction with Sociabble’s “Ask AI”

So we’ve seen the benefits of incorporating AI into employee advocacy–the engagement it can generate, and the opportunities it can bring. But what is the easiest, and most effective way of integrating it into your existing program?

At Sociabble, this is our specialty. Our employee communication platform now includes specific elements designed to do precisely this, both quickly and painlessly. With that in mind, we’re proud to introduce an intuitive “Ask AI” functionality, allowing employees to effortlessly create or modify the description of a post.

Employees don’t need to delve into the intricacies of prompting; Sociabble’s platform manages this complexity behind the scenes. The AI-suggested content is tailored to the specific social network targeted, ensuring optimal engagement.

Importantly, Sociabble’s platform isn’t a black box. Administrators maintain full control over AI’s behavior, ensuring that the tone of voice, content quality, and company-defined best practices are consistently upheld.

example platform generative ai employee advocacy

Potential Challenges and How to Overcome Them

Sociabble’s “Ask AI” feature may seamlessly integrate AI into your employee advocacy program, but it’s worth keeping in mind that AI in general needs to be used responsibly.

Generative AI, while promising, comes with its own set of challenges, especially when applied to employee advocacy. Here’s a summary of these challenges and how Sociabble addresses them.

Data Privacy and Security Concerns

The use of generative AI can raise concerns about data privacy and security. At Sociabble, trust related to AI is paramount. The platform doesn’t connect with public versions of AI generative models that might put client data at risk. Instead, Sociabble’s AI features rely on private versions of models, based on Microsoft Azure, ensuring a secure environment where client data is never used for cross-client AI training.

Misinformation and Content Accuracy

Generative AI can sometimes produce content that may not be entirely accurate. It’s crucial to strike a balance between human oversight and AI generation. Sociabble emphasizes the importance of human-AI collaboration, where artificial intelligence provides a foundation, and humans refine the content, ensuring accuracy and relevance.

Over-reliance on AI

While AI can be a powerful tool, over-reliance can lead to a loss of personal touch in communications. Sociabble believes in a balanced approach, where AI aids the content creation process, but the human element remains irreplaceable, especially in sensitive matters.

Training and Adaptation

The introduction of AI in employee advocacy requires training and adaptation. Sociabble’s consulting department offers training sessions to help communication departments master AI tools, understand AI risks, and leverage AI effectively for internal communications and employee advocacy.


The confluence of generative AI and employee advocacy heralds a new era of engagement. As challenges are addressed and potentials unlocked, brands stand to benefit immensely. Sociabble, with its cutting-edge solutions, is at the forefront of this revolution.

In a world where AI is not only the future but also the present, embracing it for employee advocacy is not just beneficial; it’s imperative.

At Sociabble, our goal is to make it easier for companies to embrace AI, and incorporate it with minimal time and effort into their employee advocacy program.

We have helped businesses scale their advocacy initiatives to a global level, and we have seen first-hand the vast potential AI can bring when it comes to achieving even the most ambitious objectives. AI isn’t a possibility for tomorrow, but a tool for today, and when used responsibly, it can elevate your employee advocacy program to an entirely new level.

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