Internal Communication ~ 6 min

The Best Workplace from Meta Alternatives for Internal Communication with Frontline Workers

With Workplace from Meta shutting down, how can you maintain the connection with frontline workers? Let's explore the most effective alternatives.
Communication Team, Experts in Internal Communication, Sociabble
Communication Team Experts in Internal Communication
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The unexpected closure of Workplace from Meta has left many organizations scrambling to find a new internal communication platform. This is particularly challenging for companies with a large number of frontline workers who rely on effective communication tools to stay informed and engaged. So what’s the best way to go? In this article, we explore the best alternatives to Workplace from Meta, with a special focus on the benefits of a branded mobile app for frontline workers.

Importance of Effective Communication Tools for Frontline Workers

It’s a logistical fact of business: frontline workers face unique challenges when it comes to internal communication. Often geographically distant from headquarters and without regular access to traditional communication channels, they can feel disconnected from the organization. According to a Harvard Business Review survey, 86% of respondents believe that frontline workers need better technology, and 72% saw increased productivity when prioritizing their frontline workers.

Effective communication tools are essential for keeping these employees engaged and informed, directly impacting productivity and satisfaction​ (Beekeeper)​​ (WorkStep)​.

This is why mobile-first, user-friendly platforms that cater specifically to frontline workers are absolutely essential. These tools must be accessible, intuitive, and tailored to meet their specific communication needs. For instance, a study found that adopting digital tools can lead to a 67% increase in productivity and a 53% increase in employee engagement, highlighting the critical role of effective communication in optimizing frontline operations​ (Beekeeper)​. Obviously, the right tools matter.

Key Features to Look for in an Internal Communication Platform

There are tons of bells and whistles out there, but when it comes to frontline communication, an organization must make sure that their platform includes certain specific features to help keep their deskless workforce connected. These include:

Multi-Channel Communication

  • Importance of providing multiple channels: Effective communication with frontline workers requires a variety of channels to cater to their diverse needs. This includes email, newsletters, and web apps for those with computer access, and mobile apps, notifications, and digital signage for those without. Furthermore, it is essential to prevent information overload and being relevant with segmentation and targeting. Sociabble, for example, is a platform that contains all of these features, designed to ensure that the right information reaches the right people at the right time.
  • Reaching diverse communication needs: Ensuring that all employees, regardless of their access to technology, can stay connected and informed is crucial. This helps in bridging the gap between frontline workers and the main office, fostering a more inclusive communication strategy.

Complete Engagement Framework

  • Addressing disengagement: Frontline workers are more prone to disengagement due to their geographical distance from headquarters and lack of tailored communication. An engagement framework is essential to keep them motivated and involved.
  • Engagement features: Utilizing features like challenges, likes, comments, shares, points, leaderboards and praises, alongside gamification elements, can significantly boost engagement. This framework not only makes communication more interactive but also recognizes and rewards employee efforts, enhancing their connection to the company. With Sociabble, you benefit from these features for an enhanced employee experience, thanks to a more advanced engagement system than the one offered by Workplace from Meta.

Advanced Security and Data Privacy

  • Ensuring security: With communication often occurring through mobile apps, ensuring data security is paramount. Compliance with GDPR and ISO27001 certification is critical to protect sensitive information and maintain trust. Luckily, Sociabble has both.
  • Protecting sensitive information: Robust security measures help in safeguarding employee data, which is essential for maintaining confidentiality and preventing data breaches.

Why Sociabble is a Top Alternative

Sociabble was designed with frontline workers in mind. And going beyond engagement frameworks and data security, Sociabble offers many other features that will align with your company’s and frontline workers’ needs.

Branded Mobile App

Sociabble offers a highly customizable branded mobile app, allowing companies to tailor the app to reflect their corporate identity. This not only enhances the company’s brand but also increases user engagement among frontline workers. Sociabble’s mobile app ensures seamless connectivity by providing access to all communication channels, making it an essential tool for keeping frontline workers informed and engaged.

Integrated Chat

One of the standout features of Sociabble is its integrated chat function. Unlike Workplace from Meta, which required a separate app for chat, Sociabble’s chat feature is built into the platform. This integration allows for real-time communication and ease of use, which is particularly beneficial for frontline workers who need quick and efficient ways to communicate.

Enterprise Video for Training and Management Communication

Sociabble supports enterprise video, which is invaluable for training sessions, onboarding, and continuous education. Video briefings and management communication tools ensure clear and consistent messaging, helping to engage frontline workers and provide accessible training resources. The use of video can significantly enhance understanding and retention of information.

User Experience and Accessibility

Sociabble prides itself on its ease of use and intuitive design, tailored specifically for frontline workers. Accessibility features, including translation and subtitles, ensure that a diverse workforce can engage with the content effectively. These features make Sociabble a user-friendly platform that meets the needs of all employees.

Sociabble in Action: The Seris Security Case Study

Seris Security, a leading French security company with 40,000 employees globally, faced communication challenges with its field operatives due to outdated tools. To address this, they implemented Sociabble’s Open’Up platform in 2022, focusing on mobile-first design, robust security, and targeted communication.

Key improvements included:

  • Enhanced engagement through mobile access and real-time updates.
  • Efficient administrative request management via the Service Desk module.
  • Increased employee motivation with gamification and CSR initiatives.

The transformation led to better communication, operational efficiency, and a stronger bond between employees and the company.

For a detailed look at Seris Security’s success with Sociabble, you can read the full case study on our dedicated page.

Conclusion: Sociabble is more than just a replacement. It’s a chance to strengthen your connection with frontline workers.

In the wake of Workplace from Meta’s shutdown, selecting a new communication platform that caters to the needs of frontline workers is crucial. Sociabble offers a versatile, secure, and engaging alternative, with a strong focus on mobile solutions tailored to frontline workers. Its comprehensive features, including a branded mobile app, integrated chat, enterprise video, and user-friendly design, make it an ideal choice.

Consider Sociabble for your organization’s internal communication needs. Schedule a demo or consultation today to discover how Sociabble can transform your internal communications landscape.

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